This exploratory research suggests that undergraduate marketing research textbooks and courses have not kept pace with the changes in the marketing research world over the past two decades. Two studies, one a review of marketing research syllabi and another a content analysis of online job postings, explore this phenomenon. The results imply that,…

The collaboration between the career services office and the general education faculty at Thomas Jefferson University in Philadelphia began with storytelling. In fall 2014, while teaching a course on how people create and use narratives, Meriel Tulante (one of the authors of this article) approached Tracy DePedro, Jefferson's director of career…

In the midst of the worst public health crisis to hit the nation in a hundred years, and in a moment of racial reckoning, widespread economic uncertainty, and geopolitical instability, it may seem strange to be thinking about a Second American Century. But many times in the past, when faced with great threats and challenges, the nation has created…

Purpose: The aim of this paper is to report the motivations and perceived benefits of companies that collaborate with universities by offering student work-placement positions. Design/methodology/approach: The study follows a mixed methodology based on (1) a literature review on the topic, (2) a case study survey including companies that…

Higher education institutions are challenged to prepare their students for employment in the labour market. Higher education policy reforms are looking for the right solution and we consider dual education as one such solution. The aim of our research is to present the perspectives of students, partner companies and lecturers on the perception of…

Research on college completion for students who work during their undergraduate education often approaches the topic from a financial perspective focused on aid and income status. This study takes a different approach by exploring the intersectionality of student employment and race, in relation to six-year bachelor's degree attainment. Based on a…

The 2020 EUA Learning & Teaching Thematic Peer Group on "Meeting skills and employability demands" explored how universities can ensure that their study programmes reflect the dynamic demands of society and the labour market, and address skills demands throughout the student experience. In this paper, employability is considered as…

To ensure that students are prepared for the workforce, part of Maryland State Department of Education's (MSDE) vision for career and technical education (CTE) is for all students to have access and opportunities to engage in CTE programs of study that align to occupations that are high-wage, high-skill, and/or in-demand (MSDE, 2020). MSDE's…

Research honours programs are traditionally used in Australian universities to build and evaluate research capacity in undergraduate health students. The effectiveness of such programs in achieving this in the current higher education landscape has not recently been explored. This mixed methods study examined 66 health research honours programs.…

Work Integrated Learning is essential for healthcare degrees where students learn to "become" healthcare professionals. As a complex form of learning the quality of student placement experiences are variable, impacting student wellbeing and development of professional competencies. Getting it right, students enter the workforce ready to…

The gap between industry needs and engineering graduates' competences is being tackled by project-based courses, which also help to develop key innovation competences to address current societal challenges. Nevertheless, there is limited understanding about what innovation competences are developed through the different types of project-based…

The need to use English in diverse professional domains is increasingly growing throughout the world. Therefore, a Needs Analysis approach is deemed wise to design English for Specific Purposes courses that not only cater for students' academic needs but their target professional requirements as well. Accordingly, the present study attempts to…

In this paper the authors explore the implications for higher education of the disruptions caused by changes in the retail sector resulting from rapid developments in technology. Industry 4.0 technologies such as big data, the Internet of Things, blockchain, automation, robotics, artificial intelligence and virtual reality are increasingly evident…

In a highly competitive global marketplace, the academic preparation of graduates provides them with better job opportunities and a higher chance of employment. With graduate studies, one will be more qualified, eligible, and competent to face new jobs and work assignments, especially when holding managerial positions. This study generally aimed…

The Posse program was designed to support diverse student populations to successfully engage in undergraduate education and flourish as both professionals and as community leaders. The UW-Madison Posse program focuses on the development of STEM scholars and leaders. This study studies the experiences of Posse alumni to better understand how the…