This article seeks to address how marketing academics can best serve marketing practice through marketing education. It is contended that, where technology is driving marketing in practice, it is afforded significantly less attention in both theory and education. Thus, the marketing graduates being produced from universities are often lacking in…

Ethnographic and interview data from a long-term study of "NetU," a wired community and college, are used to investigate the effects of computer-mediated communication on social relationships. During the course of this research "LAN" residents of NetU are compared with a similar group of non-LAN residents who lived in the same neighborhood, but…

The growth and diversity of electronic academic journals had been widely distributed. It can be made our beliefs that future electronic scholarly journals will be different from their print antecedents and that both will fill a different niche of user, and will be necessary for the growth of any field knowledge. This study aims to investigate…

It's the end of an era in alumni relations. For many alumni associations, events and programs continue to have declining attendance and participation while the costs of offering them continue to increase. Social networking sites, YouTube, podcasts, and other Web 2.0 tools offer new ways to communicate with alumni, not to mention new ways for…

Societal and technological progresses have created a multitude of new ways for people to engage with music, and as a result music can nowadays be learned from an ever-expanding variety of sources. In this article, we engage in a theoretical exploration of the underpinning societal forces that have enabled this expansion, as well as its…

The 21st century workplace is being shaped by ever-changing technological innovations, shifting demographic patterns, globalization and power shifts, in addition to different economic players such as policymakers, employers, education and training institutions that shape the quality of the future workforce. In today's work environment,…

Based on in-depth interviews, this study offers a comparison of how high-school students in China and Norway are actively constructing the Internet as an element of their everyday lives. Through the Schutzian notions of everyday life-world, social-biographical situation and relevance, the study has revealed striking differences between the Chinese…

Based on research investigating English first-year university students, this paper examined the case made for a new generation of young learners often described as the Net Generation or Digital Natives in terms of agency and choice. Generational arguments set out a case that links young people's attitudes and orientations to their lifelong…

The title and lyrics of "Video Killed the Radio Star" (VKRS) epitomize Marshall McLuhan's intricate aphorism "The Medium is the Message." A staple of many communication courses, the aphorism not only suggests that the technology used to convey information (the form) is just as important as the information conveyed (the content), but also that…

Technology has forever altered the way one learns and teaches, and the pace of change is only accelerating. What was hot last year or even last month may be of little interest today. How can educational leaders keep up with the daily onslaught of information when new literacies rapidly outpace traditional literacies, and access to technology and…

This paper proposes twenty-four performance indices that were freely considered by the authors as relevant for the conceptualization and evaluation of the impact of ICT on the Nigerian Universities. The indices are contained in the questionnaire that was administered on forty five out of sixty three public universities that span the six…

Problem Statement: Student teaching is an integral part of teacher education. While it provides preservice teachers with real classroom experience, though, it is limited in that it does not provide shared experience. Used as instructional tools, videos provide a shared common experience in a controlled environment to pre-service teachers in…

This is a practical, bold, no-holds barred look at challenges facing educational leaders and the university programs that prepare them through mid-century. It examines key continuities and discontinuities of current times for school, education, and society. Both practice and preparation occur in contested social space, the implications of which…

While schools have been using computers within their classrooms for years now, there has been a purposeful ignoring of the growing power of social networks such as Facebook and Twitter. Many schools ban students from accessing and using sites such as Facebook at school and many English and literacy teachers ignore or deny their value as a teaching…

Given the current international context of instability and uncertainty, we were driven by the desire to utilize a digital game to cut across the complexity of public policy, so as to educate our young with the experience and deep learning to be appreciative, accountable and proactive citizens of a globalized world. Having developed a curriculum…