Two studies were conducted, the first to determine reader response to newspaper front pages with modular format and color, and the second to examine source perception and reporter response to errors in news stories. Results of the first study revealed that respondents in three cities preferred modular front pages to other modern format pages and…

A great deal of research has examined the effects of the racial composition of advertisements on their acceptance by the black consumer. From this literature two antithetical findings have emerged: (1) television commercials that use black models are more meaningful to black viewers than are those using white models, and (2) black models in…

Infants' use of auditory information in guiding their search behavior is examined in this study. The subjects were two groups of 9-month-old crawling infants. Group 1 consisted of 24 infants and Group 2 of 16 infants. The auditory stimuli was the mother's voice. Infants in both groups were initially positioned by their mothers behind a screen in a…

The changing role of the school psychologist in light of societal changes, changes in the profession, and the needs of handicapped children is discussed. Such professional dilemmas as the conflict between requirements for mundane assessment tasks and meaningful psychological practice are considered. Relationships of the school psychologist with…

A DOCTORAL DISSERTATION WHICH EXPLORES THE CLASSICAL THEORY OF PERCEPTION IN READING IS REPORTED. THE FACTS REPORTED IN PERCEPTUAL RESEARCH ARE REALIGNED IN TERMS OF CERTAIN PREMISES OF GENERAL OPEN SYSTEMS THEORY AS UTILIZED BY THE SUBSTRATA-FACTOR THEORY AND THE PARTICULAR POINT OF VIEW OF THE INFORMATION THEORIST BROADBENT TO PRODUCE A NEW…

A STUDY WAS CONDUCTED TO DETERMINE IF ONE'S EXPRESSED CONCEPT OF HIS PERFORMANCE OF CERTAIN SELECTED MOTOR SKILLS IS CHANGED THROUGH THE PROCESS OF VIEWING MOTION PICTURES OF HIMSELF PERFORMING THESE SAME SKILLS. SIXTY-FIVE COLLEGE STUDENTS 17 TO 21 YEARS OF AGE, PARTICIPATED. EACH SUBJECT PERFORMED FIVE MOTOR SKILLS IN SEQUENCE (1) WALKED 30 FEET…

A total of 155 nonlabeled, normal adults and 28 labeled, schizophrenic adults were interviewed in a study to determine differences in the two groups' perceptions of television utility and reality. Hypotheses were formulated concerning expected differences in the reported importance of television in interpersonal communication, relaxation, and…

THE IMPORTANCE OF ILLUMINATION TO THE SCHOOL CHILD IS DISCUSSED. VISUAL EFFICIENCY HAS A MARKED EFFECT UPON MANY LEARNING SITUATIONS AND IT IS INFLUENCED BY A NUMBER OF FACTORS--(1) THE STAGE OF GROWTH AND DEVELOPMENT OF THE CHILD'S EYES, (2) THE PRESENCE OF EYE DEFECTS, (3) RELATIVE BRIGHTNESS OF OBJECT AND BACKGROUND (CONTRAST), (4) SIZE OF…

The study undertakes to clarify and redefine some of the concepts underlying the relations between visual perception and thinking. A sample bibliography suggests sources for future research. Psychological and psysiological theory is shown historically to have separated the two mental functions in principle. Correspondingly, present-day education,…

The monograph includes three papers on the provision of school psychological services in secondary schools. "Perspectives in Psychological Services at the Secondary School Level" (by K. Hinkle and S. Sommers) provides a state of the art review of past, present, and future trends. D. McEchron's paper "School Psychological Services in the Secondary…

This document presents a discussion and conceptual derivation of Einstein's postulates of special relativity. The perceptron approach appears to be a fundamentally new manner of regarding physical phenomena and it is hoped that physicists will interest themselves in the concept. (Author)

Twenty normal newborns, approximately 36 hours old, were tested using an auditory temporal conditioning paradigm which consisted of a slow rise, 75 db tone played for five seconds every 25 seconds, ten times. Responses to the tones were measured by instantaneous, beat-to-beat heartrate; and the test trial was designated as the 2 1/2-second period…

This handbook has been compiled to aid concerned individuals and ecology groups more adequately define their goals, initiate good programs, and take effective action. It examines the ways a group of working individuals can become involved in action programs for ecological change. Part 1 deals with organization, preliminary organizing, structuring,…

This paper presents an illustrated tripartite model of communication according to which memory encompasses three overlapping subsets, the cognitive functions of experiencing, thinking, and expressing. It contends that thinking may be an integral part of the selection and experience of stimuli as well as of creating new expressions. No assumption…

A study was conducted with three eighth grade students to determine the separate and joint effects of image size, image brightness, and image contrast on the visibility of projected materials. Twenty-five hundred slides were presented, representing 20 slides each of all possible combinations of values of the independent variables. Telegraph keys…