Second language learning success relies on instructional methodologies that foster guidance, engagement, motivation, creativity, and active learning in an inclusive environment. As language educators, it is important to establish instructional modes to entice positive behavior and stimulate the senses. The problem to be addressed by the study is the need for innovative approaches to understand the challenges that many ESL learners face in the undergraduate classroom. This study used the Neuro-Linguistic Programming (NLP) approach in the undergraduate ESL classroom. This quantitative experimental study examined if there was an increase in literacy and enhancement of intrinsic motivation due to NLP implementation with sensorial sub-modality tools. An instructor and two groups, including Experimental Sample A with NLP implementation and Control Sample B with no intervention, were the participants in this research, which was conducted face-to-face in a classroom at a university in Puerto Rico. Each class session was taught for two days for 80 minutes each. Instruments for the collection of data included a pre- and post-test to measure literacy and a student motivational survey for each sample. The instructor completed a questionnaire to measure fidelity due to her participation in the study. The results from the pre- and post-tests indicated no significant difference between the experimental and control samples. However, there was a noteworthy data point in both groups with the word "pivotal" from the vocabulary and written sections. The motivational survey results revealed that significance was shown with an appreciative acknowledgment of the sensorial tools as part of the intervention in Sample A. NLP with sub-modality tools can be used in the language learning classroom. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com.bibliotheek.ehb.be/en-US/products/dissertations/individuals.shtml.]