This article argues for a third transformation in marketing pedagogy, one made necessary by the emergence of subsistence consumers as a high-growth market segment. Continued double-digit growth in buying power and consumption among the world's poor appear certain, provided that the subsistence merchants serving such markets are effective. Ensuring…

Simulation-based computer-assisted learning (CAL) is emerging as new technologies are finding a place in mainstream education. Dynamically linked multiple representations (DLMRs) is at the core of simulation-based CAL. DLMRs includes multiple visual representations, and it enables students to manipulate one representation and to immediately…

As today's digital applications hold our gaze and become increasingly ubiquitous, it is easy to dismiss the previous technologies and processes that provided yesterday's creative opportunities. Photography has been revolutionised by digital capture and transmission in the past decade. It could be argued that there is a digital orthodoxy in…

We examined acquisition of grapheme-phoneme correspondences by 4 deaf and hard-of-hearing preschoolers using instruction from a curriculum designed specifically for this population supplemented by Visual Phonics. Learning was documented through a multiple baseline across content design as well as descriptive analyses. Preschoolers who used sign…

Study objective: To describe a successful approach to teaching principles and practices of behaviour change through a behaviour change plan (BCP) initiative to improve personal health while advancing health knowledge and general education intellectual skills. Students' perspectives of obstacles, behaviours important towards goal attainment and the…

The primary purpose of this study was to examine the potential of LOw LAtency (LOLA), a low latency audio visual technology designed to allow simultaneous music performance, as a distance learning tool for musical styles in which synchronous playing is an integral aspect of the learning process (e.g., jazz, folk styles). The secondary purpose was…

Agriculture continues to struggle to find enough qualified students to advance the industry. Thus, recruiting practice improvement is imperative. This study assessed the efficacy of message strategies, message channels, recruiting materials, and messages for recruiting students into an academic program with low enrollment. Focus groups were…

This article reports on a study developed in order to help a group of six limited-proficient students of English (newcomers) to improve their reading comprehension of English novels by designing storyboards, a type of graphic organizer that condenses both images and scripts. The investigation was carried out in a public school in the state of…

In this article, we explain how we engaged teachers in creating their own representations of HIV and AIDS in Tanzania as a starting point for re-curriculation of the undergraduate teacher education programme. We employed a qualitative design, using visual methodologies, to encourage 29 in-service teachers to draw their perceptions about HIV and…

The present study examines the effect of dialogic reading (DR) on the promotion of Arabic phonological awareness skills (including syllable awareness, rhyme awareness, and phoneme awareness) of Egyptian kindergarteners. The participants were 67 children enrolled in the second level of kindergarten (ages 5-6), assigned to an experimental group…

In this study it was researched whether visualized proverbs, idioms and epigrams have effect of primary school 3rd, 5th and 7th grade students' speaking skills. The study was executed in spring semester of the academic year of 2010-2011, with 30 students studying at primary school in 3rd, 5th and 7th grade. The students who participated in the…

This article reports an empirical study conducted in a Taiwanese English as a second language university class. Reader response theory is the theoretical framework guiding the study. Fifty-nine university students were encouraged to collaboratively create multimodal responses to a classic English reading. Taking an aesthetic reading stance, the…

As online teaching techniques continue to evolve, new opportunities surface for research and insight regarding best practices for the development and implementation of interactive, multimedia teaching and learning tools. These tools are particularly attractive for courses that lend themselves to a rich media approach. Such is the case for visual…

A study was conducted at the Technical University Berlin involving students who twice failed the written examination in the first semester course Linear Algebra for Engineers in order to better understand the reasons behind their failure. The study considered student understanding in terms of Bloom's taxonomy and the ways in which students…

Education systems worldwide must strive to support the teaching of a set of New Media Literacies (NMLs). These literacies respond to the need for educating human capital within participatory cultures in a highly technologized world. In this paper, we present Collboard, a constructivist problem solving activity for fostering the development of…