Noting the lack of a widely accepted definition of public relations, this paper discusses several definitions that have been formulated and dismisses them as inadequate and fraught with understatement. It then suggests that a more appropriate and satisfactory approach to the problem might be to think of public relations as an immature and…

AN ARTICLE ON GRAPHICAL REPRESENTATION OF PERCEIVED PITCH IN SPEECH WAS PRESENTED. THIS ARTICLE, A REPRINT FROM THE PROCEEDINGS OF THE FOURTH INTERNATIONAL CONGRESS OF PHONETIC SCIENCES, PROVIDED A GENERAL DESCRIPTION OF THE METHOD AND INSTRUMENTATION OF GRAPHICALLY DESCRIBING SPEECH INTONATIONS, AND PRESENTED A HISTORICAL AND THEORETICAL…

Assuming the perception of similarities as a fundamental psychological process, the applicability of a multidimensional scaling, nonmetric technique called MAPP (Mathematical Analysis of Perception and Preference) is demonstrated using three case studies. Any technique which provides paired similarity ranks can be used to collect data necessary…

In 1964 Tarte, Gadlin, and Ehrlich found a correlation between Galvanic Skin Response (GSR) and associative meaning in an auditory recognition task. This study attempted to replicate the results and examine the critical variables involved. One hundred eighty female college students served as subjects. Each heard ten accelerated words followed by…

Synthetic speech stimuli which varied along a continum defined in terms of the relative onset time of the first formant and which are characteristically associated with the phonemes /do/ and /to/ were presented to two groups of subjects for labelling. The stimuli presented to each group were identical except for a one-step shift on the stimulus…

Speech intelligibility was tested in three classroom type spaces, one of 700 square feet, and two of 200 square feet, using student listeners and recorded test material. One of the latter two classrooms was fully carpeted. The test material used was Modified Rhyme Test (MRT) tapes, presented via tape reproducer and loudspeaker. Also investigated…

This study examined different perceptions of junior college environment among administrators, faculty in transfer and in vocational programs, and transfer and vocational students. In a college of 1500 students. In a college of 1500 students (51% in vocational programs, 49% in transfer), 50 were randomly selected from each group. All 30 transfer…

Gumenik and Glass (1970) claimed to have shown a reversed form of Stroop interference in which implicit naming responses to irrelevant colors delay the reading of color words combined with the colors. In their study, a legibility reduction that did not affect color visibility was interpreted as increasing this interference from color-naming to the…

The article describes the experiences a researcher had with children who said they saw colored auras around people and things. (CD)