The effect of teacher reputation on student satisfaction and learning was investigated using the "educational seduction" paradigm. "Educational seduction" describes the actions of an entertaining teacher who "seduces" students into believing that they are receiving quality instruction in the absence of adequate…

Various aspects of the collegiate sports scene are examined with special emphasis on recruitment practices. It is suggested that college football and basketball satisfy two public demands: the desire for high level sports entertainment and (particularly in more remote areas) the need for national recognition of local accomplishment. In their…

A study was conducted to determine the types of recognition activities that are valued by students and compare their responses with teachers' perceptions of how youth want to be recognized. It was anticipated that the findings of the study could be used to help home economics teachers and their students plan classroom and youth organization…

The leadership in rebuilding the image of athletics must come from the athletic directors and coaches. The athlete must be expected to develop and perform adequately socially, academically, and personally as well as athletically. (MLW)

The current trend toward academic gamesmanship, characterized by interinstitutional competition for faculty, gives the general public a superficial notion of academic excellence, deceives higher education supporters, deprives undergraduates of teaching that they are paying higher prices to receive, and gauges success by ephemeral standards.…

Leaders of urban public universities and many state legislators are challenging the high status of states'"flagship" institutions, saying local institutions can serve local needs best, and are unwilling to defer to premier research universities in requests for general support and new programs. (MSE)

The estimation of a comprehensive model describing student perceptions of college quality permits the determination of the relative importance of the influences that affect these perceptions. This knowledge is instrumental for directing efforts toward improving perceptions and for evaluating the effectiveness of changes in recruitment practices.…

Journal publication frequencies of faculty members (N=892) of 81 doctorate-granting special education programs were analyzed with program reputational rankings. Mean program and per-capita frequencies over 5 years were 17.06 and 1.60 (respectively) and correlated positively but weakly with reputational rankings, suggesting that reputation is only…

Issues in tort and contract law and recent experiences in litigation that influence the academic adviser's responsibility are outlined, including negligence, nondisclosure and misrepresentation, defamation, written and oral contracts, and the adviser as an agent of the institution. Specific areas of adviser vulnerability are noted. (MSE)

Reducing the tenure system inevitably involves costs to both employer and employee and especially affects the attraction of employment in the institution, including faculty mobility, institutional academic standing, and faculty goodwill. Long-term implications of such reform should be carefully weighed before changes are undertaken. (MSE)

Results of a national survey describe the extent to which employers employed more PhDs from prestigious doctoral programs in the 1970s than previously. Evidence of a possible shift in program quality as a result is examined. (MSE)

Institutions need coordinated events programs that support institutional goals and are closely related to them, whether the objective is fund raising, student recruitment, or improvement of the college image. Carefully selected and planned events create news, affect perceptions, influence attitudes, spark emotions, and affect people's decisions…

Instructor expressiveness and lecture content were combined with instructor reputation in a 2 X 2 X 2 factorial design to assess interaction effects. Results indicated that reputation interacted with expressiveness but not content, in which students rated positive, high-expressive instructors more favorably than negative, high-expressive…

A national poll of 337 community college presidents on 39 factors affecting institutional image indicates college student-related factors ranked higher in relative importance than factors usually associated with the public relations office. They include student word-of-mouth, student faculty relationships, and student success after college. (MSE)

Alumni relations, it is suggested, must "fine tune" their alumni volunteer programs or risk misusing a unique institutional resource. The tradition of lay governance, the development of alumni relations, volunteers in alumni relations, recruiting, and the institutional image and pride of identification are discussed. (Author/MLW)