Warns that, without careful planning and implementation, marketing can bring about unwanted changes that result in stress within the institution and between the institution and the community. States that marketing must be an integral part of long-range planning and directly related to the goals of the college. (DD)

To maintain strong, predominantly Black faculties, historically Black colleges must work to increase the pool of potential Black professors and provide salaries and working conditions that attract top educators. Black colleges must also expand their programs beyond the traditional curriculums and help to develop talent in Black youth. (Author/MJL)

Fifty-six college placement directors perceived that five percent of the on-campus job recruiters ask illegal questions concerning applicants' sex, age, national origin, race or color, handicaps, or religion. Forty percent of the student applicants are judged to be unaware of illegal questioning. (Author/MLF)

Proceedings of the 66th Annual Meeting of the American Association of Collegiate Registrars and Admissions Officers that relate to admissions, evaluation of credentials, financial aid, marketing and recruitment, and articulation agreements and practices are summarized. Names and institutions of conference participants are included. (MSE)

Proceedings of the 67th Annual Meeting of the American Association of Collegiate Registrars and Admissions Officers which relate to computer assisted operations, registration, records, and schedules are summarized. Names and institutions of conference participants are included. (MSE)

Describes efforts of the California State University and Colleges system to develop an affirmative action plan for each campus. Reviews past research on issues related to typical and nontypical students and addresses the functions that student affirmative action plans should include. (Author/JAC)

A study to identify student attitudes toward and perceptions of podiatric medicine which may affect students' decisions in considering podiatric medicine as a career option is presented. The survey was designed to explore student backgrounds and attitudes that have potential for relevance to career planning and choices. (MLW)

The challenges to education for librarianship and information science are numerous and great: technology, research, expanding curricula to address problems of special constituencies, and recruiting committed individuals. Changes are occurring rapidly, and practitioners and educators must work together to ensure the challenges are met. Thirteen…

Alumni programs in career counseling, such as Career Days, succeed in involving alumni firsthand with their college or university. Some techniques for bringing students and alumni together are identified: extern programs, student internships in alumni relations/career counseling, counseling and placement programs in academic departments, and…

Student employment, it is suggested, may have a surprising effect on student retention. Two studies that confirm the potential impact that employment can have on student persistence are discussed. Financial aid officers may consider altering traditional awarding strategies regarding college work-study eligibility. (MLW)

A report examining the conditions facing Williams College in the 1980s is excerpted. The committee was to emphasize strategies to serve two major institutional goals: maintaining a large pool of well-qualified applicants, and maintaining a faculty that is talented, well compensated and professionally committed. (MLW)

Discusses factors affecting the supply of physics teachers in the United Kingdom into the 1980s. The overall numbers of physics teachers, age distribution of physics teachers, and three possible physics curricula with estimates of the staffing levels required are also discussed. (HM)

Black colleges, it is suggested, suffer less from problems such as litigation, bargaining, etc. than do other institutions. However, other problems, such as financial ones, are acute. Aggressive approaches are needed in fund raising from corporations, foundations and alumni, and also in student recruitment. (Author/MLW)

Outlines an eight-step plan for developing the full potential of part-time faculty. Plan components include effective recruitment, well-written contracts, increased remuneration, affirmative action, mainstreaming, evaluation of instructional effectiveness, use of part-time faculty as links with the community and part-time faculty development. (JP)

The high cost of compulsory admissions interviews and the lack of proven effectiveness in predicting academic success is discussed. Selective interviewing is seen as an effective compensatory device for overcoming culturally/racially biased test scores or grade point averages and as a recruitment mechanism. Suggestions for essay questions are…