This monograph presents the relevant research and literature on marketing and advertising higher education; at the same time, it interweaves general marketing and advertising theory and practice in an attempt to explain why the business side of higher education behaves as it does, and it makes recommendations to administrators, policymakers, and…

New administrative offices for diversity are popping up at universities around the country, and one can usually count on them to cast minority-recruiting efforts in a favorable light. There is still, however, a role for the old-school rabble-rousers, as a new report from a faculty committee at the University of Michigan at Ann Arbor makes clear.…

The University of Pennsylvania places great emphasis on talent management, specifically on attracting and retaining top-notch people. One way it accomplishes this is by offering several avenues by which its employees can further their careers. Penn's large, decentralized structure provides significant opportunities for career growth; however,…

African Americans have a long and very important history in the engineering fields. With a tradition that includes accomplished scientists such as George Washington Carver, Norman Buknor, and Mark Dean, African Americans have been very important to the development of new products, technology, inventions, and innovations (Gordon, 2008). The…

Intercultural Policies and Education is concerned with educational challenges in multicultural societies. Educational policies, practices and strategies for fruitful coexistence in the multicultural school and classroom are explored and analysed through a collection of chapters designed and selected to provide readers with international,…

"Respecting Difference" demonstrates how teacher educators in the UK and worldwide can attract, recruit and support black and minority ethnic students to become much needed and valued future teachers and educational leaders. This accessible guide presents insights into the institutional and individual dilemmas and experiences of both…

The U.S. Department of Education's Office of Special Education Programs (OSEP) recognizes the current challenges faced by states and schools relative to the provision of high-quality intervener services for children who are deaf-blind. To respond to these challenges, OSEP asked the National Consortium on Deaf-Blindness (NCDB) to conduct an…

Although there has been a surge in the number of adults entering accelerated academic programs at community colleges over the last decade, there has not been a similar increase in the number of adult learners who persist and achieve their degrees. This qualitative inquiry uses a case study methodology to explore in what ways educational…

The purpose of this research study was to identify the perceived effective strategies utilized by colleges and universities to recruit, retain, and graduate Latino students. This study specifically explored the self-reported enrollment and retention strategies and their perceived effectiveness by the 34 member institutions of the Tennessee…

During the past decade, the use of standardized benchmark measures to differentiate and individualize instruction for students received renewed attention from educators. Although teachers may use their own assessments (tests, quizzes, homework, problem sets) for monitoring learning, it is challenging for them to equate performance on classroom…

Informal discussions with final-year undergraduates majoring in French as a foreign language in a Malaysian public university revealed that they lacked confidence in their language proficiency. We believed that they needed some form of recognition and therefore developed a model of online peer-tutoring. In this study, nine final-year learners were…

This article examines minority teacher recruitment policies and programs of the past two decades and explores their influence on the racial/ethnic makeup of the teaching force in elementary and secondary public schools. The results show that while important progress has been made toward increasing the overall number and proportion of minority…

That the student population in public schools is becoming increasingly diverse is not all that surprising. Studies indicate that in less than three decades, a majority of children will likely belong to race-ethnic minorities. Conversely, teacher candidates are not keeping pace with the diversity ratio of students in the PK-12 public school…

Montgomery County Public Schools (MCPS) is more than a school system, it is a community. It's a community of people working together to provide Montgomery County students with an education that prepares them for success today, tomorrow, and in the years to come. That is MCPS' core purpose: to prepare students to thrive in their future. The Annual…

In order to guide the formulation of strategies for recruiting undergraduates into the geology program at Northern Arizona University, we surveyed 783 students in introductory geology classes and 23 geology majors in their junior and senior years. Our analysis shows that ~7% of students in the introductory classes are possible candidates for…