Discusses how child care center directors can educate target audiences about their centers. Target audiences include prospective customers; current customers; referral sources such as public schools, pediatricians, legislators and licensing personnel, the media, and corporations; colleagues; the general public; and competitors. Suggests delivering…

Explains output-based job descriptions, which describe the work rather than the worker. Topics include identifying job outputs; job analyses; identifying skills and competencies as support elements; and benefits over traditional job descriptions, including help in achieving business goals, use in strategic planning, clarifying role relationships,…

Discussion of the effect of globalization on SMEs (small and medium enterprises) in Europe focuses on a case study of a current European Commission (EC) project, Net Quality, which is based on the virtual enterprise as an intervention model that may encourage small businesses to cooperate in strategic ventures. (Contains 29 references.)…

A study investigated the hypothesis that strategic human resource development shapes rather than supports corporate strategy. Data from 96 companies were used to analyze and revise a model of strategic partnerships. (Contains 92 references.) (SK)

Reaffirms and updates the 10 "Imperatives for the 90s" articulated in a 1993 issue of "The Changing Role of Career Services" (J. R. Rayman, 1993). That volume identified 10 imperatives for the 90s specific to career services in colleges and universities. Reaffirms those 10 imperatives, provides additional support for their legitimacy, and offers…

Examines state-civil society partnerships for policy implementation in developing countries. Considers the applicability of strategic management approaches to policy partnerships and suggests steps to strengthen the successful pursuit of state-civil society partnerships. Extensive references. (Author/JOW)

Illustrates the operationalization of the conjoint analysis multivariate technique for the study of the public relations function within strategic decision making in a crisis situation. Finds that what the theory describes as the strategic way of handling a crisis is also the way each of the managers who were evaluated would prefer to conduct…

Discusses the need for performance improvement consultants to demonstrate the effectiveness of work the field performs. Presents suggested guidelines related to responsibility and consequence, planning and results, using scientific literature, needs assessment, and resistance to change. Concludes with likely disclaimers that should be faced. (AEF)

The electronic commerce environment requires cross-functional managers who understand both information technology (IT) and business strategy. Disciplinary boundaries restrict the flexibility of business schools to provide cross-functional education and training. Schools must integrate IT with other disciplines. (SK)

Churn management is a concern for businesses, particularly in the digital economy. A customer relationship framework is proposed to help deal with churn issues. The model integrates the electronic channel and involves four tools for enhancing data collection, data treatment, data analysis and data integration in the decision-making process.…

The importance of marketing research can be gauged simply through an examination of the wide range of organizations that use research. These organizations include small and large businesses, manufacturing and technology companies, policymakers, nonprofit organizations and government agencies. Marketing research focuses on the identification of…

Technostress--the challenge of keeping up with changing technology--has been one of the few constants in professional lives for the past 30 or more years. In this paper, the author addresses what constitutes "best practices" for keeping up with rapidly changing technology.

This paper examines the approach of the Higher Education Funding Council for England (HEFCE) to institutional strategy and planning, set out in 2000 in "Strategic Planning in Higher Education: A Guide for Heads of Institutions, Senior Managers and Members of Governing Bodies" ("the Guide"). It considers the general lack of…

Guided by clear planning principles, and under the custodial care of a governance council, the model strategic planning process at Carroll Community College is evidence-driven, connected to budget decisions, and continuously refreshed.

Auxiliary programs such as library programs in public schools face extermination due to shortage of funds and high cost of education therefore it is important for the school librarians to prove that library programs are important to the success of the students. The practical strategies for marketing the school library program are listed and…