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Gonzalez-Padron, Tracy; Ferguson, Jeffery M. – Marketing Education Review, 2015
Service-marketing education provides students customer service skills sought by employers who recognize the relationship between service and profit. Students in service marketing benefit from active-learning activities with actual organizations to apply customer service frameworks taught in the course. The purpose of this paper is to describe an…
Descriptors: Audits (Verification), Service Learning, Marketing, Employers
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Silin, Huang; Ziqiang, Xin; Jiawei, Hou – Chinese Education & Society, 2015
Which family had a child that was accepted at a key university? To investigate the relationship between family background and children obtaining higher education opportunities and developing trends, the authors analyze survey data from 2007 to 2012 at a key university in Beijing. The results show there is a clear trend of enlargement of the…
Descriptors: Parent Background, Educational Background, Surveys, Foreign Countries
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Engel, Mimi; Finch, Maida A. – Leadership and Policy in Schools, 2015
Despite the importance of teachers and the fact that teacher hiring is decentralized in most school districts, we know relatively little about the process through which individual principals hire faculty for their schools. Using interviews with 31 Chicago principals, we explore how principals find job candidates, whether they collaborate with…
Descriptors: Teacher Recruitment, Principals, Urban Schools, Interviews
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Riebschleger, Joanne; Norris, Debra; Pierce, Barbara; Pond, Debora L.; Cummings, Cristy – Journal of Social Work Education, 2015
Multiple issues that are unique to child welfare social work practice in rural areas markedly affect workforce recruitment and retention, yet little attention is given to the proficiencies needed to equip emerging social workers for this growing area of the field. Curriculum content is needed that provides students with the opportunity to master…
Descriptors: Social Work, Counselor Training, Child Welfare, Rural Areas
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Vuori, Johanna – International Journal of Educational Management, 2015
Purpose: The purpose of this paper is to examine how Finnish higher education institutions communicate market differentiation on the admissions webpages of their international business and technology programmes when attempting to appeal to prospective students and distinguish themselves from other institutions. Design/Methodology/Approach: The…
Descriptors: Marketing, Advertising, International Education, Foreign Countries
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Fitzgerald, Rachel; Anderson, Maggie; Thompson, Ross – Electronic Journal of e-Learning, 2015
Evidence suggests that MOOCs are being used as a strategic tool to explore alternative models of course delivery (Allen & Seaman, 2013) and this paper shares insight into an example of such innovation for Business School Education. Gateway MBA draws on examples of open learning worldwide to create a MOOC to extend the MBA distance learning…
Descriptors: Online Courses, Masters Programs, Business Administration Education, Educational Quality
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Levin, John S.; Jackson-Boothby, Adam; Haberler, Zachary; Walker, Laurencia – Community College Journal of Research and Practice, 2015
This qualitative investigation of the experiences of faculty of color at community colleges identifies current conditions for this population and suggests potentials for ameliorating conditions that inhibit their job satisfaction. We argue that the current conditions for faculty of color, based upon their expressed experiences at the community…
Descriptors: Community Colleges, College Faculty, African American Teachers, Work Environment
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O'Meara, KerryAnn; Stromquist, Nelly P. – Gender and Education, 2015
Organisational efforts to alter gender asymmetries are relatively rare, yet they are taking place in a number of universities. In the USA, sponsored by the National Science Foundation, ADVANCE programmes implement a number of interventions to improve the recruitment, retention, and advancement of women faculty. This study focused on one common…
Descriptors: College Faculty, Peer Groups, Social Networks, Sex Fairness
Earnest, Kathleen M. Rauh – ProQuest LLC, 2015
This study examines the experiences of first generation college students at a rural university campus on the Southern Plains through narrative inquiry. Respondents who were recent graduates or who were about to graduate shared their stories through an interview and drawing process. Their interview responses indicate how they chose to attend this…
Descriptors: Poetry, First Generation College Students, Personal Narratives, Freehand Drawing
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Crippen, Kent J.; Boyer, Treavor H.; Korolev, Maria; de Torres, Trisha; Brucat, Phil J.; Wu, Chang-Yu – Journal of College Science Teaching, 2016
Undergraduate engineering education in the United States is in need of reform that addresses the recruitment and retention of a diverse population of students. Change Chem is a curriculum reform model that has been created to address this issue for freshman students. This article reports on a mixed method efficacy study of Change Chem, which uses…
Descriptors: Engineering, Engineering Education, Chemistry, Higher Education
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Goonewardene, Anura U.; Offutt, Christine A.; Whitling, Jacqueline; Woodhouse, Donald – Journal of College Science Teaching, 2016
To recruit underrepresented students with demonstrated financial need into STEM disciplines, Lock Haven University established the interdisciplinary Nano Scholars Program, offering National Science Foundation-funded scholarships, academic support, and social support. Small cohort sizes, a student-led science learning community (the Nano Club), and…
Descriptors: Interdisciplinary Approach, Academic Achievement, Success, Disproportionate Representation
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Doerschuk, Peggy; Bahrim, Cristian; Daniel, Jennifer; Kruger, Joseph; Mann, Judith; Martin, Cristopher – Journal of Science Education and Technology, 2016
There is a growing demand for degreed science, technology, engineering and mathematics (STEM) professionals, but the production of degreed STEM students is not keeping pace. Problems exist at every juncture along the pipeline. Too few students choose to major in STEM disciplines. Many of those who do major in STEM drop out or change majors.…
Descriptors: STEM Education, Undergraduate Students, Interdisciplinary Approach, Student Recruitment
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Dailey, Rocky – Journal of the National Collegiate Honors Council, 2016
To be a collegiate honors student implies a higher level of academic achievement than other students as well as the more challenging academic experience that comes with smaller class sizes. Collegiate honors teachers have a distinction of their own. Being an honors teacher implies a high level of teaching achievement, and it requires special…
Descriptors: Honors Curriculum, College Faculty, Teacher Recruitment, Professional Identity
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Marzano, Michael P.; Allen, Robert – Online Journal of Distance Learning Administration, 2016
The purpose of this study was to determine whether students evaluate courses differently, and perhaps more critically, when delivered online vs. face-to-face (F2F). Course evaluations are associated with the instructor that taught the course. Course evaluation continues to be a significant assessment vehicle of faculty performance used by many…
Descriptors: Course Evaluation, Student Evaluation of Teacher Performance, Online Courses, Conventional Instruction
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Daverne-Bailly, Carole; Dutercq, Yves – International Studies in Sociology of Education, 2016
The present paper focuses on the preparatory courses for the French "grandes écoles" ("CPGEs"), which are selective higher education programmes that enable "good" students to bypass mass higher education and study under "favourable" conditions. These "CPGEs," originally intended to educate the…
Descriptors: Foreign Countries, College Preparation, Selective Admission, Colleges
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