The purpose of this qualitative descriptive study was to explore how doctoral students describe their pre-enrollment experiences in an interactive technology-based webinar with senior leaders, and how the webinar experiences influenced their selection of an online doctoral program at a Christian university in the southwestern United States. The…

Teachers are some of the most powerful people in a child's life. These professionals spend a significant amount of time educating students not only academically, but socially and emotionally. Yet, effective teachers do not stay in the profession long. A significant number of teachers leave the profession in less than five years. Retaining teachers…

This chapter examines exemplary practices and challenges of recruiting and retaining women in information technology programs in an Iowa community college context.

Over the years, science parks have developed and improved their processes to offer better support to their tenants and promote the growth of the region in which they are located. Since regional growth is closely associated with groups of talented people, science parks carry out various activities at the company or individual level to attract and…

College marching bands are a large and visible part of American music education. Institutions of higher learning have benefited from the existence of marching bands, as they serve as a powerful recruitment tool and an essential public relations vehicle for music departments and universities. The benefit students may receive from marching band…

This chapter describes how institutions can best use data from the Campus Pride Index, focusing on student recruitment and resource/policy advocacy for LGBTQ constituencies.

Drawing on the author's experience carrying out qualitative research in the field of occupational therapy with people with intellectual disabilities, this article explores ethical issues inherent in ethnographic and case study research, where study designs can evolve over time. Such qualitative methodologies can enable deep understanding of…

This short piece considers how participant recruitment can have ethical elements. With reference to a qualitative research project on asexuality we explore the challenges associated with recruiting from an emerging, and politically charged, identity group. In our attempt to broaden the representation of asexual stories we sought to recruit people…

Even though marketing in higher education (HE) is well established, there is a continued debate about who the customer is, with many still not accepting that students should be viewed as customers in HE. The student as customer model has its opponents and proponents. This paper reframes the debate using the framework of market orientation,…

The paper focuses on returnees and knowledge diaspora as important sources for human resources development, identifying push and pull factors that also contribute significantly to innovation. For both China and Israel, their high-skilled diaspora are a major policy priority: each has a substantial, high-skilled diaspora and policies and programmes…

In this article, Paul Black reflects on his career's enrichment, due to the commitment of Kevin Keohane in the 1960s and 70s to reform the school science education. Black's commentary is based on a paper written by Kevin Keohane, ("Physics Education--21 Years On," 1987 "Phys. Educ." 22 142) where Keohane recalls the innovations…

The present article describes the main tools for promoting the educational services in the Russian State Social University, such as advertising in the media, outdoor advertising, exhibitions and fairs, open days, master classes, round tables, conferences and seminars, internet advertising, social networks, communities in social networks, and…

This paper reports on an investigation of a Higher Education institution's webpages for prospective students. The study is used to illuminate how different conceptions of internationalisation are, or are not, represented to home and international students in university marketing. Multimodal Critical Discourse Analysis (CDA) is used to investigate…

Context: Although the German dual system of vocational education and training makes a major contribution to securing the supply of skilled workers for trade and industry, its function has been under scrutiny for several years. Companies are finding it increasingly difficult to recruit trainees, and increasing numbers of training places are vacant.…

Research on promotional behavior within higher education has exploded over the last two decades, spurred on by the intensification of student recruitment. To date, studies have focused on mapping the content of conventional promotional texts (e.g. viewbooks, web sites), to identify how institutions depict themselves through them. By comparison,…