HEIs globally face growing competition that demands new marketing strategies and practices to leverage the power of social media platforms to increase brand engagement of HEIs. Largely ignored in past studies, this study established the much-needed link between brand equity drivers, namely brand experience, brand interactivity, and brand…

The evolution of technology has changed the way how humans communicate in the current time. With the advancement of technology, instructions and messages could be delivered in a split second. Even though life is made easy with technology, some information and details should be delivered face-to-face in order to avoid communication breakdown. This…

In the context of an ongoing policy crisis in relation to the qualifications of the early childhood workforce in England, this paper first rehearses the context and long overdue need for reform before presenting a framework for career structure and professional early childhood education qualifications in England. This framework is designed to…

This article looks at how job advertisements for recruiting English teachers in the Saudi Preparatory Year Programs promote bias and inequity. Based on analysis of 25 job advertisements targeting overseas applicants, the article reports three kinds of selection criteria: professional, demographic, and personal qualities. Although these criteria…

Teacher shortage in all subjects, including music, has been an ongoing concern in the United States since the 1980s. The shortage is especially acute in urban and rural schools that serve economically disadvantaged students. This article examines (a) music teacher shortage in relation to P-12 public schools in general, (b) the demand for music…

In the last decade the number of new higher education enrollments per year faced a 66% increase, from 2.2 million enrollments in 2010 compared to 3.6 million enrollments in 2019. This growth is concentrated in the distance learning courses, which boomed 379% in the period and is expected to maintain this trend until become the main higher…

Engineering schools have been unable to recruit and retain Native American students at the same rate as other students. Consequently, the Native American representation in engineering has been declining over the years in Arizona, even though the state ranks third in the number of degrees earned in the US by Native Americans. To understand the…

In this article the authors describe how their PDS Partnership collaborated to hold recruitment events to intentionally recruit more diverse teacher candidates. The authors discuss the beginning of the partnership and the specific aspects of the recruitment programs.

The COVID-19 pandemic, a non-economic event, has accelerated trends already emerging throughout the workplace, specifically remote work, technological job displacement, and growing disparity between those with a college degree (post-K12) and those without. In planning for this year's Recruiting Trends project, it was decided to keep the survey…

This book combines theory and research from educational and organizational psychology to provide guidance on improving the teacher selection process and, subsequently, educational outcomes for all students. The book identifies the characteristics of effective teachers, analyzes research on selection practices, and examines new approaches to…

Institutions of higher learning today rely on tuition dollars to function. During a time when the pool of high school graduates is shrinking, colleges and universities must look to alternative target markets to meet enrollment goals, including those transferring from community college. Community college transfers have unique attributes that…

The enrollment decision-making process of a master of business administration (MBA) applicant contains multiple factors. Social influences from group memberships, marketing ads, and socioeconomic status carry varying amount of influence on the individual's choice for an MBA program. It is unknown what impact informal leaders, interpersonal…

The purpose of this qualitative study was to explore perceptions of the influences of student support services, and other factors that contributed to African American male football players' ultimate success in academics, at a public Division I institution. The qualitative study used online interviews, archival data, and contextual information. The…

The demand for high quality teachers in P-12 public school districts in California outweighs the supply. A 2018 report by the Learning Policy Institute states that 88% of teacher demand is a result of attrition (Darling-Hammond et al., 2018). The issue of teacher retention is examined through the conceptual framework of new teacher mentoring.…

This investigation used the 7 P's Service Marketing Mix (i.e., product, price, place, promotion, people, physical evidence, and processes) to review development and recruitment strategies of special education alternative teacher preparation programs. Articles published between 1997 and 2018 were reviewed to identify alternative teacher preparation…