Warns that, without careful planning and implementation, marketing can bring about unwanted changes that result in stress within the institution and between the institution and the community. States that marketing must be an integral part of long-range planning and directly related to the goals of the college. (DD)

To determine effectiveness of instructions designed to reduce sex discrimination in employment interviews, students were asked to rate resumes for a male and a female applicant under different instructional conditions. Results suggested that: legal warnings may bias ratings in favor of male applicants; and specifying job requirements reduces…

Describes the implementation of an internal change team by the Buffalo, New York, public school district, including stages of growth, outcomes of interventions, difficulties encountered, and lessons that appear transferable to other school settings. Results indicate that, after three years, the effort is apparently having a positive effect.…

Considers the learning climate for evening students and suggests it needs changing. Proposes changes that will increase both the intellectual-cognitive achievements and the emotional-ethical development of evening students, including extending hours of services such as child care and the library. Identifies evening administrative and student…

Summarizes several issues concerning research in nutrition education. Examines several research perspectives such as behavior modification, social learning, information-processing, health belief, and ecological system perspectives. Suggests three areas of research directions including assessment, strategies, and evaluation. (DS)

The planning, design, and implementation of an information system at Pepperdine University in California is described. The difficulties of total redesign and new programing of a management information system are explained and recommendations for this process are made. (BH)

In arguing that the present administration has no coordinated or coherent policy for urban integration, this paper reviews urban trends, analyzes the barriers to unified action, and discusses a variety of steps that federal agencies can take to improve the administration's civil rights record. (Author/EB)

Examines the extended metaphor of "burnout" as it applies to the teaching profession. Examines three ancient Celtic invocations for the better tending of fires, which reveal ways that teachers can burn with enthusiasm without burning out from apathy. (RL)

Describes a social development program for elementary school children that was developed using systems methodology. All school members were involved. Both students and teachers reported positive changes, as well as improved school attendance. The problem-solving approach included: needs assessment, specifying objectives, generating alternative…

Practical suggestions for diagnosing, preventing, and remediating teacher burnout include changing the school environment, health habits, supportive behavior, time management, and general perspective on teaching and job situations. (JD)

Six educators discuss the progress and remaining problems of fighting sexist language, both in the classroom and in literature and other reading materials. Some techniques for promoting sex-fair language are offered. (RL)

Institutional research is defined and general and specific objectives to be met in a graduate training program for institutional researchers are examined. Also discussed are institutional research courses, internships, and dissertations. (Author/SF)

Discusses strategies for transforming community colleges to meet the highly individualized, experiential, community-based learning needs of adult students. Underscores the importance of making lifelong learning part of the institutional mission, administrative commitment, redefining faculty roles and financial underpinnings, an appropriate…

Urban schools in America seek solutions to problems caused by outside elements. Instead, the focus should be on basic dilemmas and detriments within the schools. Twelve internal changes could occur immediately in all American urban schools to bring improved choices, research, and leadership to administration and faculty. (SB)

Intervention strategies to change the sex role learning and occupational stereotyping reflected in elementary and secondary literature and programs are presented in descriptions of several comprehensive career development programs and sex fairnesss resource materials. The author stresses the importance of systematic K-12 programs involving parents…