The concept of public marketing presents a strategy for the systems approach to community development that would facilitate the community decision making process via improved communication. Basic aspects of the social marketing process include: (1) product policy; (2) channels of distribution; (3) pricing (perceived price vs quality and quantity…

The purpose of this manual is to provide guidelines and assistance to local education agency planners in the needs-assessment process. In the first section, the needs-assessment process is discussed within the overall framework of the program development cycle. Subsequent sections treat each step in the process, providing a model. Issues are…

Described is the final phase of a study directed at the development of an on-the-job training (OJT) costing methodology. Utilizing a modification of survey techniques tested and evaluated during the previous phase, estimates were obtained for the cost of OJT for airman training from the l-level (unskilled to the 3-level (semiskilled) in five…

One in the series described in SO 008 058, this team report is a discussion in two parts of the economics of nonformal education. Part 1 deals with the national allocation of resources to the educational processes. Gathering reliable empirical data on cost-benefit and/or rates of return for allocation decisions is a critical problem. Despite this…

This document presents a summary and analysis of the reported uses of general revenue sharing (GRS) funds expended during the period July 1, 1973 to June 30, 1974. The report also provides a comparison of reported uses since the January 1, 1972 initiation of the GRS program. Findings indicate that more than $6.7 billion of GRS funds were spent by…

This dissertation begins with a description of some methods employed in making public-sector resource-allocation decisions, with conclusions on the appropriateness of each method for evaluating the ongoing programs of a school system. The second section has been rewritten and published as "A Comprehensive Theory of Cost-Effectiveness" (EA 002…

This program evaluation report of 1968-69 Title I ESEA activity in Cincinnati Public Schools is a survey of a number of global measures of the characteristics of pupils, parents, and school personnel in target schools. Measurements reported do not focus on pupils served directly by the program, but on the impact on a larger scale on the total…

The Advisory Council reviews the administration of programs funded under Title V of the Elementary and Secondary Education Act of 1965 in an effort to strengthen State departments of education, and makes recommendations for further development of State education agencies. Successes of numerous programs are noted and special recommendations are…

This annotated bibliography contains 97 entries to aid those interested in the problems and techniques of comprehensive program planning. It is designed for educators who feel that systems analysis, cost-benefit studies, and mathematical models have some relevance in the planning processes of a large school system. Three major sections are…

The application of a PERT system to a large-scale project will increase the probability of accomplishing project objectives by providing greater visibility of (1) the project objectives, (2) the relationships among the parts of the projects, and (3) the relationships of those component parts to the project objectives. Consequently, educational…

Planning for development in education is a process which requires fundamental changes in the world view, attitudes, knowledge, and skills of people. To satisfy future requirements for educated persons, the education system must be viewed as an instrument for the attainment of human goals, and planning must determine how many persons must learn…

The Institutes were held in Washington, D.C. and Ann Arbor, Mich. in June 1969, and were directed toward helping administrators develop greater senstivity and understanding of the critical issues facing them. This monograph contains a description of the 3-day "campus confrontation crisis" game played by the conference participants, and presents…

The methodology of costing an education program by identifying the resources it utilizes places all costs within the framework of staff, equipment, materials, facilities, and services. This paper suggests that this methodology is much stronger than the more traditional budgetary and cost per pupil approach. The techniques of data collection are…

The president of an independent university asks why, in the face of a decline in the private educational sector in the United States, this sector cannot be left unmonitored but well supported in order to make its contribution to American society. His answer, or argument, is twofold. First, the tide appears to be running against the private sector…

In this speech, the author discusses the implications of implementing a system for analyzing the utilization of instructional resources. The system translate established instructional theory into components and procedures of the instructional process, thus providing a vehicle for further development and testing of instructional theory. It also…