The Advertising section of the Proceedings contains the following 18 papers: "The Birth of Adwatches: Political Advertising Becomes Front-Page News" (Jennifer Greer); "A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions" (Kak Yoon, Choong Hyun Kim, and Min-Sun Kim);…

Despite resistance from cultural separatists and essentialists, whites are increasingly teaching and studying ethnic literatures. A white African Americanist finds herself teaching African American literature to African Americans. In a first-year writing course she taught at Florida State University, she was the only white participant in a process…

This second edition focuses on helping the preservice teacher become an "Influential Reading Teacher," one whom students remember years later as a special teacher and person. The ideas and teaching strategies in the book actively involve preservice teachers in understanding and thinking about children's reading and writing development. New to this…

Sixty fourth, fifth, and sixth grade African American students (37 males and 23 females) at a public school in northeast Mississippi were administered the Torrance Tests of Creative Thinking--Figural Form A (TTCT). Subjects were from 9 to 13 years old. The TTCT consists of 3 subtests: (1) picture construction (1 stimulus); (2) picture completion…

This paper reports preliminary findings from a research project in progress which is based on a comparative case study of four elementary schools involved in site-based decision making legitimized by labor/management agreements. The study examines several issues: (1) how teachers exercise power in response to opportunities for affecting…

This report summarizes perceptions of Latino teachers concerning their professional preparation, their working environment, and school/community characteristics that affect the achievement and attainment of Latino students. A mailing of 1,252 survey questionnaires to members of the Association of Mexican American Educators was conducted. Of the…

These four issues of the English Leadership Quarterly represent those published during 1993. Articles in number 1 deal with parent involvement and participation, and include: "Opening the Doors to Open House" (Jolene A. Borgese); "Parent/Teacher Conferences: Avoiding the Collision Course" (Robert Perrin); "Expanding Human…

Confirmatory factor analysis was used to examine the construct validity of a new instrument measuring perceptions toward classroom management: the Inventory of Classroom Management Style (ICMS). Classroom management was defined as a multifaceted process that includes three broad dimensions: (1) what teachers believe about students as persons; (2)…

This collection represents the record of a summer institute held in 1989 at the College of St. Scholastica in Duluth (Minnesota) in which 40 elementary school teachers and 4 college instructors read and discussed American fiction centering on the theme of initiation/challenge/change. After a beginning section which presents background information,…

The effects of prenotification, ink color, and return deadline on sincerity and rates of response to mailed questionnaires concerning desirable characteristics of teachers were investigated in Thailand. Questionnaires were mailed to 800 public secondary school teachers in Bangkok. Some teachers received prenotification of the survey by mail, while…

The Teaching Project at the Edward Devotion School (Massachusetts) is made up of four components: team teaching; school/university collaboration; inclass remediation; and alternative roles for teachers. Four third- and fourth-grade teachers' experiences during the first year of program implementation are examined to highlight potential…

This study examined both maternal and child interaction styles, focusing on the association between differences in maternal level and quality of involvement and the synchrony and affective quality of child interaction behaviors. The subjects were 55 mother-child dyads in which the children (ages 2-5) had been referred to a mental health center…

Originally developed as part of a project for the Department of Defense Schools (DoDDS) system, this learning package on making writing public is designed for teachers who wish to upgrade or expand their teaching skills on their own. The package includes an overview of the project; a comprehensive search of the ERIC database; a lecture giving an…

This report is intended to provide advice to Ontario school staffs, school boards, and the Ministry of Education on (1) the effects of using computers in schools, (2) criteria for selecting courseware and hardware, (3) subjects most effectively approached with computers, and (4) priorities for future courseware development. Pilot projects for the…

Student writing can be used in literature classes as a motivational and learning tool. Through careful planning, writing activities can (1) demonstrate that student ideas on literature will be considered seriously, (2) integrate students' literary opinions with those of the instructor and established critics, (3) improve student writing skills,…