Presents a short biography of one of the winners of the American Psychological Association's Award for Distinguished Scientific Early Career Contributions to Psychology. The 2012 winner is Laurie R. Santos for creative and insightful investigations of cognition across a broad range of species and psychological domains, illuminating cognitive…

Behaviorally-designed educational programs are often based on a research tradition that is not widely understood by potential users of the programs. Though the data may be sound and the prediction of outcomes for individual learners quite good, those advocating adoption of behaviorally-designed educational programs may need to do more in order to…

This study examined the moderating effects of acculturation modes (assimilated, integrated, and separated) on Hispanic consumers' responses to three advertising targeting strategies (Caucasian targeted, bicultural, and Hispanic targeted). The hypotheses were empirically tested in a 3 x 3 factorial experiment with 155 self-identified Hispanic adult…

Over the past decade the "neuro"marketing of educational products has become increasingly common. Researchers have however expressed concern about the misapplication of neuroscience to education marketing, fearing that consumers may be deceived into investing in apparently "brain-based" products under the misapprehension that…

The detection of outliers and influential observations is routine practice in linear regression. Despite ongoing extensions and development of case diagnostics in structural equation models (SEM), their application has received limited attention and understanding in practice. The use of case diagnostics informs analysts of the uncertainty of model…

Although many researchers have discussed the historical relationship between the Grounded Theory methodology and Symbolic Interactionism, they have not clearly articulated the congruency of their salient concepts and assumptions. The purpose of this paper is to provide a thorough discussion of this congruency. A hypothetical example about smoking…

It is estimated that 1 in 10 adults aged 65 years and older have been diagnosed with dementia, which is associated with numerous behavioral excesses and deficits. Despite the publication of a special section of the "Journal of Applied Behavior Analysis" ("JABA") on behavioral gerontology (Iwata, 1986), there continues to be a paucity of…

This descriptive pilot study examined the cultural differences in the dimensions of self-reported anger in Indigenous and non-Indigenous (Caucasian) students aged 10-13 years in Far North Queensland, Australia. The Multidimensional School Anger Inventory-Revised (MSAI-R) (Boman, Curtis, Furlong, & Smith, 2006) was used to measure affective,…

Behavior analysis has exploited conceptual tools whose experimental validity has been amply demonstrated, but their relevance to large-scale and fine-grained behavioral phenomena remains uncertain, because the experimental analysis of these domains faces formidable obstacles of measurement and control. In this essay I suggest that, at least at the…

In this article, the author comments on Moore's (2010) illogical attack on the matching law which was published by "The Behavior Analyst." Moore begins by attacking the psychophysical power law because he claims it is based on mentalism. One may argue about theory, but one cannot argue with data. Moore's attack on the generalized matching law is…

In this reply to Baum, I emphasize that the failure to understand the processes associated with scientific verbal behavior may result in scientific statements like the generalized matching law that do not accurately reflect cause-and-effect relations.

An operant conditioning situation for the blow fly ("Protophormia terrae novae") is described. Individual flies are trained to enter and reenter a hole as the operant response. Only a few sessions of contingent reinforcement are required to increase response rates. When the response is no longer followed by food, the rate of entering the hole…

The utility of a quantitative model depends on the extent to which its fitted parameters vary systematically with environmental events of interest. Professional football statistics were analyzed to determine whether play selection (passing versus rushing plays) could be accounted for with the generalized matching equation, and in particular…

Choice may be defined as the allocation of behavior among activities. Since all activities take up time, choice is conveniently thought of as the allocation of time among activities, even if activities like pecking are most easily measured by counting. Since dynamics refers to change through time, the dynamics of choice refers to change of…

Objective: To describe a mixed-methods approach to develop and test a basic behavioral science-informed intervention to motivate behavior change in 3 high-risk clinical populations. Our theoretically derived intervention comprised a combination of positive affect and self-affirmation (PA/SA), which we applied to 3 clinical chronic disease…