Stresses the importance of positive public opinion and media coverage for the successful continuity of day care centers. Suggests a variety of alternatives for maximizing the longevity and galvanizing the impact of positive media attention and coverage. (RWB)

Urges community colleges to adopt pro-active public relations strategies. Examines the role of the public information officer in such areas as coordination of public relations and marketing activities, relations with media, and the development of a comprehensive public relations plan. (AYC)

Outlines a public relations plan developed to show that the educational and news content of major academic conventions can be used to increase the sponsoring body while helping to popularize the discipline as a potential area of work and study. Uses systems theory to investigate receptive sources in the community and the media to develop these…

A California school district has developed a unique public relations (PR) network that has overcome the traditional "bottleneck" design and increased communication among schools, students, parents, and community. It is based on the PR department coordinating a circular network that uses trained school-site coordinators to feed…

Despite time restraints and lack of training, principals are responsible for mounting some kind of public relations effort in their schools. This article provides a checklist for building a successful campaign, including polling staff talents, reaching out to the community, obtaining district assistance, and making the right approach. (MLH)

Principals, as democratic leaders, must know how to deal effectively with the public. This article outlines an eight-step plan for achieving public relations goals (or engineering consent), including determining goals, researching the public involved, modifying goals, planning strategy, establishing the organization, identifying themes and…

The principles used by college presidents in enhancing their institutions' images are outlined and illustrated in profiles of the presidents' roles at the University of South Carolina, Trinity University, Tuskegee University, and the Community College of Philadelphia. (MSE)

Recommends that media law and similar courses should spend more time on issues such as pictorial communication in advertising. (FL)

Relates some of the public relations achievements and techniques of Edward L. Bernays. Sees modern public relations proceeding from an understanding of individuals, institutions and social groups, and their interrelationships. Considers the information dissemination, persuasion, and attitude integration functions of public relations. Lists…

Presents the findings from a study done in Wisconsin on the extent to which school districts have developed guidelines for policies for dealing with school and news media relationships. Includes three tables. (MD)

A story on the wire services puts an institution's name before editors and news directors at media outlets all over the state and region and maybe even across the nation. To get potential stories onto the wires, the development officer needs to have sound news judgment, the ability to write clearly, and tact. (MLW)

The Highline School District (Washington) developed an employee suggestion program that has helped the district find new ways to save money and be more effective. It seems to be the only program of its kind in schools nationwide. (MD)

Recommends that managers use the skills and talents of people trained in public relations to communicate with and analyze the many components of the public. (SRT)

Alumni relations is defined as working to motivate alumni to be understanding and supportive of their university. The alumni association should be a community catalyst for moving people. A largely overlooked role for alumni is their involvement in the decision-making processes of a university. (MLW)

The work of the elementary school secretary makes a significant contribution to the school climate. Secretaries perform public relations, student services, clerical, office management, staff information, and administrative assistant tasks, and function as a team with the principals. (SK)