The three simple truths are that people are influenced by people they know, that the controversy that is not dealt with honestly and openly invariably gets worse, not better, and that many public relations problems can be turned into public relations triumphs. (Author/IRT)

Surveys corporate public relations executives for information about their concern for and involvement with employee relations programming in their organizations and analyzes current public relations education as it relates to these findings. Available from: Public Relations Review, Ray Hiebert, Dean, College of Journalism, University of Maryland,…

Suggests ways for developing a public relations program to improve the public's attitude toward education in general and reading in particular. (MB)

Describes research leading to a methodological model designed to help the United States Air Force Directorate of Advertising identify "opinion leaders" on high school campuses in order to focus a pro-Air Force advertising campaign. (KS)

Examines the jurisdictional activities of the Federal Trade Commission and traces the business and public interest interpretations of the commission in the development of regulatory standards. (MB)

Publications consultants picked three student recruitment brochures that were the best search pieces they had seen and described why they worked. The three brochures and their designers included: University of Pennsylvania and North Charles Street Design Organization; Carleton College and George Dehne; and DePaul University and Stein Educational…

Working with local reporters is increasingly important in passing educational referendums. An analysis of the Rockford, Illinois, school system's press coverage relating to a failed and then a passed referendum shows an interesting pattern. The referendum defeat was preceded by a lack of fact-filled, substantive newspaper reports about the…

A survey of schools, colleges, and universities about how they make their award ceremonies memorable is discussed. The best prizes, the best award categories, and the best awards ceremonies are described. (MLW)

Describes the annual Paragon Award winners, representing 76 successful community college marketing efforts in the areas of overall promotion; best catalog, schedule, annual report, newsletter, news story, viewbook, brochure, poster, folder, postcard, outdoor advertising, print advertisement, radio advertisement, video promotion, photographs, media…

Because many schools, colleges, and universities realize that prevention is the only defense against AIDS at this time, many have launched education programs. Some of the ways public relations directors are working with institutional health officials to promote education and prevention are described. (MLW)

Susan Young, wife of the chancellor of the University of California at Los Angeles, is seen as the quintessential college president's spouse, choosing to devote herself to her husband's job. She believes the female spouses of college presidents deserve more recognition and was instrumental in pressing for spouses' benefits. (MLW)

Surveys the varied roles computers play in public relations education. Asserts that, because computers are used extensively in the public relations field, students should become acquainted with the varied capabilities of computers and their role in public relations practice. (MM)

School building level public relations depends on the principal or vice principal. Strategies designed to enhance school public relations programs include linking school and community, working with the press, and keeping morale high inside the school. (MLF)

Special section includes "True to Format," an editor's guide to periodicals (Robin Goldman); "The Move to Magazine," focusing on format (Patricia Ann LaSalle); "The Fast-paced Alternative," about timely tabloids (Janis D. Gleason, Lynn Donham); and also about tabloids, "Why Don't We Have a Magazine?" (Marsha…