A study was conducted to determine the function of a firm within the context of public relations practice. The assessment of James E. Grunig's "Indices for Models of Public Relations" (an instrument for measuring the type of public relations practiced by an organization) was of primary concern. This instrument places public relations…

At the Writing Center of the Virginia Technical Institute and State University, several methods of publicizing the writing center and developing good public relations have been developed. Through the writing center's brochure or an article in the faculty/staff newspaper, it can be made clear that writing center staff would be willing to talk to…

The speech communication discipline is an excellent base for public relations education. Public relations is the communication of information or persuasive messages designed to integrate or adapt social institutions to the needs of people. Common functional categories of public relations activity run through virtually all public relations efforts.…

Geographers can extend beyond their discipline into a wider community by offering answers to questions posed by the public and by communicating the knowledge geography offers. Public questions with which geographers can be most helpful are those that seek to determine flows of the settlement system and geographic processes that alter the system:…

A bibliographic research project was conducted to identify the major articles published from 1974 to 1984 on measurement and evaluation in public relations, business, and organizational communication. The major findings of the project were as follows: (1) Some kind of evaluation and measurement is needed; (2) There is no concensus about the type…

Successful college public relations begins with a public relations advisory committee which serves as a listening post, an idea source, an evaluation unit, and an accountability advisor. (Author/PG)

Two stages in coordinating the development of a program and communication with that program's potential audience, called Program the Market and Market the Program, are illustrated with reference to the development of a new program for training attorney assistants by the UCLA School of Law and UCLA Extension. (SA)

Describes how school districts with even a modest budget can improve their public relations by giving someone in the district the responsibility to act as a liaison between the school district and the news media. (Author/DN)

Describes the broad role of public relations in institutions of higher education; the need for a public relations leadership; the responsibility of colleges and universities to their publics; and prospects for achieving this kind of communication. (Author/PG)

This bibliography lists theses and research reports related to military information activities. The listings are grouped according to the following subject categories: journalism, public and internal information, mass communications, political science, international communications, sociology, history, education, public relations, leadership,…

Discusses the need for active citizen involvement and support for community education programs and offers recommendations on how program administrators can improve their communication and public relations skills. (JG)