Issue management oriented public relations provides an excellent pedagogical device for anyone interested in the application of argumentation. This can be illustrated by a case study in which a commercial metals company was wrongly accused of improperly disposing of toxic waste at a particular site. To counter the bad publicity that followed the…

Article examined a public relations effort designed to acquaint parents and the community with the development of Catholic schools in Northern New Jersey. (RK)

Findings indicate that a majority of public relations practitioners are highly educated, have professional media backgrounds as part of their professional experience, and are paid better than newspaper personnel in Colorado. (RB)

Kellogg Community College revised its catalog to make it more student-oriented by explaining open enrollment, credit hours, contact hours, individualized instruction, modular units, etc., in concise lay terms. 80,000 new catalogs were published as Sunday supplements to 6 area newspapers in June 1974. (DC)

Olympic College purchased eight one-minute advertising spots per day for use seven days a week at a local independent radio station. Ten sample spots are presented. This economical approach was successful in increasing over-all enrollment and the number of FTE students; it also attracted many adults to the college. (DC)

Conditions in the early childhood profession that contribute to the development of a positive image of child caregivers are discussed. The first step in development of such an image of child care work involves the reaffirmation of the value of caring for and teaching young children. The second step involves examination and reconciliation of biases…

Based on J. E. Grunig's four models of public relations practice (press agent/publicity, public information, and two-way asymmetric and two-way symmetric practice), this paper examines the potential applicability of these models to internal communication systems in organizations. Following an introduction, in which Grunig's models are briefly…

A study assessed the specific courses and educational needs professionals considered important in the proper undergraduate preparation of future public relations practitioners. A survey questionnaire was sent to a random sample of 1,000 human resource managers and public relations practitioners from the national membership of two professional…

Despite the recent upheaval in public finance, the typical school district still approaches, organizes, and perceives a school finance referendum no differently than 40 years ago. Political strategy remains a rather shunned, undeveloped resource at a time when election success is most needed and when school administrators cannot take public…

Intended for Job Training Partnership Act (JTPA) administrators and service deliverers, this publication provides those programs that are experiencing recruitment difficulties with new and innovative approaches to attracting eligible clients into their programs. It begins by listing the 10 most common recruitment marketing errors. Marketing is…

Suggestions are provided to help community colleges disseminate their publications as efficiently and cost-effectively as possible, by taking advantage of relevant postal regulations. After looking at the prohibitive costs of first-class mailings, the paper considers second- and third-class bulk mailing options, beginning with a comparison of the…

This workbook presents the essential principles of successful marketing and applies the proven strategies used by the private sector to attract customers for their products to the recruitment of clients for employment and training programs. It also provides the tools and how-to's to develop recruitment strategies. Informative materials, lists of…

To assess the communication practices of not-for-profit (NFP) agencies, a study conducted a local survey of 105 NFP organizations in Cleveland, Ohio, in the spring of 1987, specifically examining their public relations activities and campaigns which manage and diffuse information about NFPs to the larger community. First, a focus group sample of…

The annual reports of 197 publicly held American corporations were analyzed to determine the relationship of corporate social responsibility activities to boundary-spanning activities (attempts to relate the firm to the outside world). Data gathered included (1) the number of directors from inside and outside a corporation, (2) the number of…