Examines Prudential's actions regarding misleading sales practices, its response to the ethical crisis, and the ways in which the organization communicated its response to stakeholders. Concludes that Prudential is making amends to its customers who were harmed by egregious sales practices, but considers how it may take the organization a long…

Attempts to develop a contemporary Chinese philosophy of public relations based on the premises that (1) public relations in China must achieve status and recognition as a legitimate profession; and (2) a sound philosophical cornerstone is essential to achieve professionalism. (NH)

Reports trend data on the roles of national Public Relations Society of America members. Suggests that for this sample an agency role emerged in 1995 in addition to the manager and technician roles found in 1990. Indicates that public-relations people do an assortment of activities, and women seem to "do it all" for less money. (PA)

Reports on the origin, implementation, and denouement, early in his first term, of President Nixon's war on public relations in public administration at the federal level of government--his goal was to reduce by 50% people in each department engaged in public relations regardless of what they were called officially. (PA)

Examines the ideology of Internet public relations. Takes a cultural studies approach to modern public relations, using public relations material as representation. Presents a case study of the MassNetworks Education Partnership, which was set up in 1996 to ensure that the Internet gets into the classroom. (PA)

Suggests use of elements of risk communication by crisis communication practitioners facing increasing industrial reliance on new technologies which might be associated with potential health/environment harm. Studies a small company crisis which reveals that elements of anticipation, public involvement/trust, technological comparison, and media…

Identifies a dozen major improvements to the mass media, relative either to the selection of information or to the presentation of it. Looks to the year 2045 when, without state intervention, the media may have developed a control system, based perhaps in universities, to monitor, evaluate, and advise the media. (TB)

A study to describe Ohio vocational education planning district (VEPD) superintendents' perceptions of their role in the marketing function and their perceptions of VEPD marketing effectiveness for secondary vocational education received a 97.9% response. Most had positive perceptions of their roles but were undecided about the effectiveness of…

Examines the critical role of stewardship in the process of fund raising. Uses the Coaches vs. Cancer campaign to illustrate the limitations of the public relations ROPE (research, objectives, planning, and evaluation) model in explaining fund raising success, and supports K.S. Kelly's contention that addition of a fifth step to the model, the…

Devises a valid and reliable instrument to measure the organization-public relationship. Finalizes a valid and reliable four-dimension scale with 16 items for measuring the organization-public relationship. Demonstrates the scale is valid for other kinds of samples. (RS)

Surveys 200 public relations practitioners and investigates whether the type of writing and over-all time spent writing vary with years of experience. Finds that higher levels of writing efficiency come with writing experience, and shows that female practitioners spend a higher percentage of their workday on writing tasks than do their male…

From 1931-1944, Future Farmers of America made 157 radio broadcasts to acquaint the public with the organization's activities and its contribution to the war effort; these shows inspired state affiliate broadcasts. Membership grew from 60,000 to 80,000. (Contains 22 references.) (SK)

Unlike mathematical computations where there are definite answers, successful communications in public education is not an exact science. There are, however, public opinion research tools and communication strategies that can help you succeed. At its core, all efforts in advocacy are essentially about strategic communications. Whether your target…

This paper analyses the portrayal, within UK universities' publicity materials, of disabled students and disability services. Basic public relations practices explain that an organisation should know its audiences and focus its messages accordingly. We argue that recruitment is an issue which cannot be ignored in discussions of learning and…

The concept of public relations is a wide-ranging one and local community contact is usually a key area of activity. This activity with regard to international schools has generally drawn criticism from writers. It is a complex and ever-changing relationship, yet is arguably central to the founding ethos of many schools. This paper reports on the…