Presents several brief reports on the latest trends and current circumstances surrounding African American progress in higher education. Discussions include funding levels at black colleges, black student recruitment at Harvard and Yale, displacement of black PhDs in science and engineering, and education and the African American mother. (GLR)

Evaluation of a pharmacy student recruitment program undertaken by the University of Wisconsin and the Wisconsin Society of Hospital Pharmacists found increases in total and completed applications, class size, science and mathematics grade point averages for incoming pharmacy students, interest in pharmacy careers, and appreciation of pharmacists'…

Argues that effective marketing is essential for community colleges to keep pace with a changing environment. Presents a broad definition of marketing that includes delivery of educational services and maintenance of a student-centered college environment. Reviews award-winning two-year college marketing strategies and outlines a step-by-step…

The annual report, still vital to most colleges, is a key tool in communicating with the public for fund raising, community and government relations, student recruitment, and public relations. Format and content are more flexible, and institutions are making efforts to be environmentally conscious and save time and money. (MSE)

Describes the Graduate Mentor Program at the University of California Los Angeles. Discusses the importance of both faculty and graduate student mentors in recruiting talented minority students into graduate study of political science. Emphasizes minority students' lack of knowledge about graduate school, the graduate application process, and the…

Washington statewide data indicate that attrition rates did not differ between rural and urban special educators, but were twice as high for rural special educators as general educators. Interviews with special educators focus on soaring rural special education enrollments and difficulties in rural teacher recruitment. Contains 23 references. (SV)

Buena Vista College (Iowa) has brought an international perspective to campus through extensive faculty exchange, study abroad, and recruitment of foreign students, with primary focus on Asia. Two-thirds of the faculty have studied overseas, about 5 percent of students study overseas each year, and graduates are finding jobs using their…

Summarizes the 1992 Special Libraries Association (SLA) Annual Conference. Topics discussed include emphasizing internationalism; competing in a global economy; the competitive importance of information; downsizing because of financial constraints; Internet and NREN (National Research and Education Network); recruitment; ethics; standards; and the…

Examines the effects of job and organization attributes, applicant characteristics, and recruiter characteristics on job applicant attraction to an elementary school teaching position. Forty-eight university education majors (24 with teaching experience and 24 without prior teaching experience) role played the part of job applicant for an…

Authors from urban public two-year college; rural, selective residential private college; and suburban, commuter, public university describe their efforts to involve enrolled African-American students in recruiting prospective students. Discusses off-campus recruitment events, prospective student visitation days on campus, phone-a-thons, and using…

A study tested responses of 201 upper division business students to 8 graduate business school recruitment ads with similar content but written in different styles. Results suggest that certain styles, independently and in combination, do affect perceptions on lower-order dimensions (ad interest, appeal, believability, clarity) but not broader…

A survey of 588 undergraduate special education majors explored attitudes regarding urban, suburban, and rural teaching environments. The majority (60%) desired suburban placements, 23% desired rural placements, and 17% preferred urban placements. Students who grew up in rural areas were more likely to favor teaching in rural areas. (KS)

Recruitment of high school students is an easy way to increase the number and quality of African-American students preparing to teach. The article describes a program that provides a four-year college preparatory experience within a Washington, DC high school for students interested in teaching careers. (SM)

Identifies factors that inhibit the recruitment and retention of minority students in gifted education programs including screening and identification issues (definitions and instrumentation); educational issues (quality of students' education); and personnel issues (lack of teacher training in gifted and urban education, low teacher referral).…

Describes two action research projects undertaken at an Australian university to improve quality of services to foreign students and improve the institution's image through word of mouth, or informal marketing. Each project, although small, facilitated changes or improvements to a targeted service. The role of management in empowering employees…