A market segmentation analysis of 872 university students compared 2 hierarchical clustering procedures for deriving market segments: 1 using matching-type measures and an agglomerative clustering algorithm, and 1 using the chi-square based automatic interaction detection. Results and implications for planning, evaluating, and improving academic…

Methods for combating declining applicant pools at women's colleges are discussed. Research suggests that effective student recruitment can be facilitated by the use of single-gender market niche as a means for differentiation and parent influence for promotion. Review of strategies currently used indicate these marketing methods are underused and…

Describes a small-group, problem-based tutorial that was developed at Harvard Medical School. Topics discussed include recruiting and training faculty members for problem-based tutoring; students' ratings of tutors; students' written narratives; a survey of tutors' perspectives; and tutor effectiveness. (LRW)

Teachers for Chicago is a program that recruits, educates, and trains new teachers. The Chicago Public Schools pays for candidates to earn a master's degree in education at a participating college or university. Participants work as interns for two years under the tutelage of a mentor. A sidebar describes how rural districts aggressively recruit…

Strategies for recruiting and retaining summer camp staff include promoting meaningful relationships among staff, communicating to staff the importance of their job, providing opportunities for challenge and growth, encouraging staff to have fun, making camp an affordable employment option, and giving staff a voice in camp operations and…

Data from a survey of 230 college sociology departments revealed patterns of employment and academic rank among African-American faculty. African Americans do not necessarily have many African-American colleagues, numerical influence in departments, or equality in rank. African-American student population, school location, and dependence on…

A study examined individual participants in a minority teacher recruitment project (minority instructional aides and high school students), focusing on their needs and the effectiveness of specific retention elements. Surveys and interviews indicated that such teacher recruitment projects can help reverse the trend of decreasing minority…

Describes Virginia Wesleyan College's program to provide alternative certification for individuals wanting to change careers and enter teaching. An evaluation of the program shows that it works efficiently to attract well-qualified candidates from nontraditional pools and prepare them within state certification guidelines for local teaching. (SM)

A study found few gender differences in young college faculty's (n=115) reasons for acceptance, rejection, or resignation of academic positions. Results imply academic recruiting should focus on quality of academic life in the department or institution, accommodating family members' needs, and job security in the form of longer, tenure-track…

This case study details some effective techniques the University of Hartford (Connecticut) uses for using data analyses to monitor marketing, recruiting, yield, financial aid packaging, first-year and transfer retention, and other key areas. The importance of teamwork and a unique collaborative approach to enrollment management is emphasized.…

Two studies of variables influencing graduate students' consideration and choice of school found positive association with university personnel was a prime enrollment motivator. Students' decision process has changed over time. Evidence suggests students prefer an institution that is "user-friendly," affordable, and committed to quality. Cost and…

A survey of 43 large universities nationwide investigated overall human resources staffing levels and staffing in five areas: personnel recruitment, benefits administration, compensation, management, records, and labor relations. Twelve tables and two figures present detailed findings in these areas. Trends from 1986 to 1991 are also noted. (MSE)

A study on sex equity by the National Collegiate Athletic Association found men's college athletic teams receive 70 percent of athletic scholarship money, 77 percent of operating money, and 83 percent of recruiting money spent by colleges playing big-time sports, despite virtually equal enrollment of men and women. Interpretations of the data…

Successful college enrollment management requires information about the institution's image, effectiveness of recruiting activities, role of financial aid, student persistence, and alumni success. Enrollment managers must review the literature, develop a performance monitoring system, construct longitudinal cohort tracking files, identify student…

Explores the significance of minority faculty as role models for minority college students, suggesting that they aid student retention and serve as reminders of institutional dedication to diversification. Argues that institutions should actively seek out minority candidates and attempt to cultivate their own students for open positions. (MAB)