The challenges to education for librarianship and information science are numerous and great: technology, research, expanding curricula to address problems of special constituencies, and recruiting committed individuals. Changes are occurring rapidly, and practitioners and educators must work together to ensure the challenges are met. Thirteen…

Alumni programs in career counseling, such as Career Days, succeed in involving alumni firsthand with their college or university. Some techniques for bringing students and alumni together are identified: extern programs, student internships in alumni relations/career counseling, counseling and placement programs in academic departments, and…

Student employment, it is suggested, may have a surprising effect on student retention. Two studies that confirm the potential impact that employment can have on student persistence are discussed. Financial aid officers may consider altering traditional awarding strategies regarding college work-study eligibility. (MLW)

A report examining the conditions facing Williams College in the 1980s is excerpted. The committee was to emphasize strategies to serve two major institutional goals: maintaining a large pool of well-qualified applicants, and maintaining a faculty that is talented, well compensated and professionally committed. (MLW)

Discusses factors affecting the supply of physics teachers in the United Kingdom into the 1980s. The overall numbers of physics teachers, age distribution of physics teachers, and three possible physics curricula with estimates of the staffing levels required are also discussed. (HM)

Black colleges, it is suggested, suffer less from problems such as litigation, bargaining, etc. than do other institutions. However, other problems, such as financial ones, are acute. Aggressive approaches are needed in fund raising from corporations, foundations and alumni, and also in student recruitment. (Author/MLW)

Outlines an eight-step plan for developing the full potential of part-time faculty. Plan components include effective recruitment, well-written contracts, increased remuneration, affirmative action, mainstreaming, evaluation of instructional effectiveness, use of part-time faculty as links with the community and part-time faculty development. (JP)

The high cost of compulsory admissions interviews and the lack of proven effectiveness in predicting academic success is discussed. Selective interviewing is seen as an effective compensatory device for overcoming culturally/racially biased test scores or grade point averages and as a recruitment mechanism. Suggestions for essay questions are…

Recruitment ads aimed at college students should generate response from the target audience, create a favorable impression of the company and influence personnel who influence students. Ads must be unique, visable, believable and invite action and serve as part of a total recruitment strategy. (JAC)

Institutions wishing to increase the perceived value of their degrees or awards do so by increasing demand for those degrees, by stimulating applications for admission (the certifying effect) and even reducing graduates. Receipt of one of these degrees increases chances of success and affluence (the consumer effect). (MSE)

With student consumerism on the rise, providing better information for prospective students is seen as becoming a high priority on college campuses. New consumerism, the student's role, the government's role, and looking ahead to continued consumerism, student consumerism, and pressure for more and better information are discussed. (Author/MLW)

The role of marketing in higher education is discussed in light of declining student enrollment and the problems of retrenchment. It is suggested that, rather than an unconditional acceptance of the marketing approach to institutional survival, there may soon come a time when some colleges should close their doors. (SF)

Implementing cooperative education requires careful planning, institutional support, and competent staffing. Suggestions for planning, setting objectives, recruiting students, job development, student counseling and placement, liaison with other colleges offices, and institutionalization are described. (Author/LBH)

Parents of current students can be used effectively in the admissions recruiting program if you have a well-conceived program for using their talents and interests. (Author)

College student retention is a campus-wide responsibility which begins with the admissions process. This article discusses how recruiting future graduates differs from recruiting future freshmen. The author suggests that, "To get students to stay, get them started right." (Author)