The challenge for fund raising for fine arts programs is to draw the needed donors from the general community. More and more institutions are showing off their institutions' cultural achievements and attracting recognition for them. (MSE)

It is not effective to focus on the process of public relations, student recruitment, or fund-raising. In the 1990s, public relations must use rigorous research to achieve measurable results, not just more paperwork. (Author/MSE)

Asks three past presidents of the Public Relations Society of America about their views on the status and relevance of public relations education. (MS)

Explores ways in which the subject of ethics is presented to current and future public relations practitioners within the education process. Finds in the public relations literature that was examined that ethics ought to be a priority concern. (MS)

Offers school administrators tips for sharpening their public relations skills. Educators interviewed by the press should do research beforehand, answer practice questions, listen before speaking, admit ignorance, make every statement count, be circumspect, ask for a review copy, attend to follow-up, keep a clipping file, and maintain open…

Surveys job satisfaction of journalists and public relations personnel in the San Francisco Bay Area. Finds public relations personnel significantly more satisfied with both their jobs and profession. Concludes that the relatively lower levels of job satisfaction for journalists are largely a result of lack of autonomy. (SR)

A journalist who moved from a major newspaper to a university campus gives advice on maintaining journalistic purity and integrity in a nontraditional media role. (MSE)

Outlines a successful approach for working with lay advisory committees. Recommends the use of written procedures, orientation activities, time to socialize, and recognition of the committee members' contributions. (DMM)

Argues that women should do research on women and that such research should be considered as a basis for promotion. Seeks to empower all women educators, researchers, and practitioners of public relations by legitimating a feminist research agenda. (MS)

Considers a good institutional image and effective public relations to be vital to the health of Catholic educational programs. Offers guidelines for using press releases, working with the media, writing articles, and sponsoring media events. Recommends the use of a logo, motto, and brochure. (DMM)

Demonstrates the value of studying organizational myths through dramatistic analysis of public relations materials. Uses rhetorical theory to critique the symbolic realities created by myth. Applies dramatistic criticism to Grand Teton National Park's interpretive literature to disclose organizational myths that permeate its public relations…

Uses management level, age, experience, education, salary, organization type, and organization size to assess the status and roles of minorities working in the public relations industry. Suggests that although the majority of minority practitioners perceive themselves in middle level management positions, their salaries are not comparable to that…

Illustrates how Johnson & Johnson's crisis communication management adhered to many of the recommended guidelines for managing contingency planning, for mobilizing a crisis communication effort, and for post-crisis communication. Reveals the advantageous use of flexible, proactive, and corollary communication strategies. (MS)

Describes three human resource development activities: training, education, and development. Explains marketing from the practitioners's viewpoint in terms of customer orientation; external and internal marketing; and market analysis, research, strategy, and mix. Shows how to design, develop, and implement strategic marketing plans and identify…

A Midwest superintendent describes some painful on-the-job experiences. To regain community acceptance and support, educators must understand and respect community history, apply classroom-inspired lessons to relationships with parents, involve the community meaningfully, recognize the failings of New Age terminology, understand families'…