Lack of public confidence has created a crisis in American education. To regain public support for the schools, educators can (1) mobilize educational agencies into an action force to support public education; (2) focus school goals on teaching content; (3) improve teacher quality; and (4) increase the supply of science and mathematics teachers.…

The University of Georgia's computer-based recruitment file of about 20,000 annual freshmen prospects has several primary sources: Georgia achievement award winners, names purchased from the College Board, and superior prospects who submit scores. The file can also record various student interactions with the admissions office and students'…

Traditional remedies for attracting competent people to teaching will probably fail. Along with the usual recruitment of career teachers, the field should attempt to recruit undergraduates in the liberal arts and sciences whose long-term career goals are undecided, thus forming a domestic educational peace corps composed of short-term teachers.…

The University of New Hampshire's five-year teacher education program attracts students who are academically able and compare favorably with students in other graduate departments. The program is described, and information about students' attitudes and aspirations is given. (PP)

Surveyed college admissions officers, secondary school counselors, and college-bound seniors to determine the effectiveness of the college recruiting visit. Found students viewed college reputations as their most important reason for attending a visit. Counselors gave the visit its highest marks but tended to overestimate its value. (JAC)

Describes the distinguishing features of a cult and the recruitment practices of cults on college campuses. Considers the psychological, social, and developmental reasons why students are attracted to cults, and describes the conversion process. Reports on campus policy, implications of litigation, and recommends strategies for dealing with cults.…

Data from 45 school districts in western South Dakota indicate that the principal administrative problem of rural superintendents is maintaining a quality staff of teachers who can work with the unique strengths and weaknesses found in a rural setting. (CM)

Universities can provide small schools with special placement office services, special faculty consultant help in specific problem areas, extended classes for inservice faculty training, special teacher education scholarships, summer programs for the exceptional small school students, and periodic conferences to address special problems of the…

Warns that, without careful planning and implementation, marketing can bring about unwanted changes that result in stress within the institution and between the institution and the community. States that marketing must be an integral part of long-range planning and directly related to the goals of the college. (DD)

To maintain strong, predominantly Black faculties, historically Black colleges must work to increase the pool of potential Black professors and provide salaries and working conditions that attract top educators. Black colleges must also expand their programs beyond the traditional curriculums and help to develop talent in Black youth. (Author/MJL)

Fifty-six college placement directors perceived that five percent of the on-campus job recruiters ask illegal questions concerning applicants' sex, age, national origin, race or color, handicaps, or religion. Forty percent of the student applicants are judged to be unaware of illegal questioning. (Author/MLF)

Proceedings of the 66th Annual Meeting of the American Association of Collegiate Registrars and Admissions Officers that relate to admissions, evaluation of credentials, financial aid, marketing and recruitment, and articulation agreements and practices are summarized. Names and institutions of conference participants are included. (MSE)

Proceedings of the 67th Annual Meeting of the American Association of Collegiate Registrars and Admissions Officers which relate to computer assisted operations, registration, records, and schedules are summarized. Names and institutions of conference participants are included. (MSE)

Describes efforts of the California State University and Colleges system to develop an affirmative action plan for each campus. Reviews past research on issues related to typical and nontypical students and addresses the functions that student affirmative action plans should include. (Author/JAC)

A study to identify student attitudes toward and perceptions of podiatric medicine which may affect students' decisions in considering podiatric medicine as a career option is presented. The survey was designed to explore student backgrounds and attitudes that have potential for relevance to career planning and choices. (MLW)