A 3-DAY CONFERENCE WAS HELD AT PRINCETON UNIVERSITY TO DEFINE GOALS, IDENTIFY OBSTACLES, AND SUGGEST MEANS THROUGH WHICH SUPERIOR EDUCATION COULD BE MADE AVAILABLE TO ALL AMERICANS REGARDLESS OF TALENT OR POSITION IN THE STRATIFICATION SYSTEM. SEVEN SESSIONS EMPHASIZED A WIDE RANGE OF FACTORS IN THE SCHOOL AND SOCIETY THAT INFLUENCE QUALITY AND…

The benefits and acceptability of marketing in postsecondary education are examined in response to evidence that indicates an increasing number of colleges and universities are turning towards the adoption of strategies and modes of administrative thinking that reflect commercial marketing techniques. The trend to use commercial techniques is…

These four issues of the fourth volume of "Trustee Quarterly" present 24 articles dealing with community college finance, administration, and mission. Specific topics covered from the first issue through the fourth include: (1) the president-board relationship; (2) marketing the community college; (3) community college finance in the 1980's; (4)…

Current issues in teacher recruitment and employment are addressed in this collection of fifteen articles, many of them written by career planning office directors. The focus is on unemployed beginning teachers, with articles on using placement services, preparing a resume, and advice on interview procedures. Other topics include: "What Does it…

Summarizing the highlights of four monographs on the recruitment and retention of black Americans in engineering at Purdue University, the report details 1966-76 statistical trends. The overall results of the study indicate that the number and proportion of black students beginning engineering at Purdue and nationally has increased significantly…

Community college teachers should be student-centered and should have a humanistic perspective that sees learning as possible for anyone under the right conditions, an ability to be flexible, creative, and innovative, knowledge of a wide range of teaching strategies, as well as subject matter, and an ability to communicate effectively. When a…

The use of outcomes research as a marketing tool for postsecondary educational institutions is discussed. Few such institutions integrate outcomes information into the institutional marketing program. In most cases this type of information is used to document actual outcomes, but rarely is it used as an indicator of needed change or success of the…

A methodology for evaluating the service area of a community college and determining potential student markets is discussed. It is suggested that because of locality-based operations, projected higher education enrollment declines may be felt severely by community colleges. Because of the special nature of examining a specific geographical area,…

This paper examines the state of employment opportunities for women and minorities in the Federal Bureau of Investigation (FBI). Statistics are presented to illustrate the low representation of women and minorities in professional positions within the FBI and suggestions are made for improving the employment status of these groups. Major areas…

SINCE 1962 LOCAL EDUCATION AUTHORITIES HAVE OFFERED GENERAL EDUCATION COURSES AT SELECTED COLLEGES, IN COOPERATION WITH LOCAL FIRMS, FOR YOUNG EMPLOYEES. IN NEARLY ALL COLLEGES THESE STUDENTS ATTEND CLASSES ONE DAY A WEEK, ALTHOUGH EXPERIMENTS WITH BLOCK RELEASE AND WEEKEND RESIDENTIAL PROGRAMS HAVE BEEN MADE. STUDENTS ARE RECRUITED PRIMARILY…

In the high school testing program conducted by the USAF Recruiting Service there is occasional reference to relationships between the Airman Qualifying Examination and certain civilian tests. Information concerning these relationships can be useful to guidance counselors. This report contains data on the relationships between the Employee…

With the aim of substantially increasing the number and proportion of trained teachers in British further education, a subcommittee of the National Advisory Council on the Training and Supply of Teachers reported on the requirements and objectives of professional training, estimated numbers of teachers needed through 1973-74, needed expansion of…

The size of the educational enterprise clearly demonstrates that education is big business. In 1976, education involved 29% of the national population, cost approximately $131 billion, and accounted for 8% of the gross national product. Close attention should be given to the way in which those responsible for delivery of educational services…

The process of developing informational prospectuses to convey information to prospective students at 11 institutions is illustrated by the experiences at three different institutions: a public university in California; a state university in an Oregon metropolis; and a large, two-campus, suburban community college in Michigan. These case studies…

A study is presented of the role of the Naval War College in the professionalization of the U.S. Navy and the effects of that process upon the shaping of naval policy from the founding of the College in 1884 to its temporary discontinuance in 1917 during World War 1. A summary biography is given of Stephen Bleeker Luce, leading advocate and first…