Ten music educators describe the special activities and events they developed for celebrating Music in Our Schools Week 1979. (SJL)

Includes generalizations and examples about making decisions that pertain to relations with the parent organization, other providers, and the larger society. Examines influences on priorities, authority and influence, centralization and decentralization, leadership roles, interagency relations, and the larger society. (CT)

Classroom simulation can prove effective in improving the overall quality of a public relations course for nonjournalism majors by helping to blend theory with practice and by creating student interest. (HOD)

Two new components of the Center for Community Education Facility Planning project are the provision of planning assistance to community groups and the development of a public relations campaign to reinforce cooperative planning efforts. (Author/MLF)

An alumni periodical is seen as a house organ that should represent its school to the public. The most important priority should be in finding a first-rate editor. Six key aspects of a periodical are good writing and illustration, honesty, clear organization and design, content, freshness, and style. (MLW)

An effective alumni relations program provides the base on which an overall program of institutional advancement can be planned and implemented. The alumni director and staff are essential to such a program, and the prudent college president will use the alumni board as a forum for advancing programs that benefit the entire institution. (MSE)

Describes four successful public library programs for families and gives suggestions for planning programs and measuring their success. (LLS)

Personality in planning, promoting, and executing a special event may be as important as the event itself. Events should be planned that deserve media coverage, and then skills should be used to obtain coverage. (MSE)

Points out that people do not know very much about vocational education and, therefore, have an erroneous understanding of it. It is up to the poeple in vocational education to promote it by extolling its benefits and importance and correcting the myths that prevail. (JOW)

With the help of new marketing techniques, it is suggested that, admissions officers can better shape their applicant pool and influence who applies to their institutions. Ways to effectively campaign for more and better candidates are offered. A study of mailings based on a Student Search Service survey is described. (Author/MLW)

Examines career opportunities in writing-related jobs in business and industry for English majors. (HOD)

Presents ratings of the skills building principals feel they should possess for their role in a public relations program and of the location where the necessary skills should be acquired. Principals seem to believe that the most important skills should be learned on the job. (IRT)

Provides abstracts and citations to documents from the ERIC junior colleges collection dealing with marketing strategies and recruitment efforts. (AYC)

Suggestions for making the best use of the electronic media (local radio and television) are offered to college and university public relations and information specialists. (JMF)

Considers some building-level public relations ideas that work with various publics--students, staff, parents, general taxpayers, and others. Presents 20 ideas, already proven useful and representing a variety of starting points, from which people can shape their own programs to suit their personal needs. (Author/RK)