A number of forces steer talented undergraduates away from the choice of teaching as a profession. Both liberal arts colleges and professional educators have helped their brightest students to view precollege teaching as a career that is legitimate only for those who can't aspire to more prosperous fields. (KH)

Law schools' future is no more or less certain than that of higher education generally. The question is whether law schools can conserve the qualitative gains they have made in recent years, especially within a static or declining larger institution. Effective administration, cooperative faculty, and generous alumni are crucial. (MSE)

Success of a dental educational program in comprehensive care is dependent on philosophy, curriculum, resources, and, most important, faculty. Some of the characteristics in the ideal faculty person for a comprehensive care program are identified. (MLW)

The growing teacher shortage and increasing bureaucratization of schools make it imperative that new means be developed to make teaching more attractive as a profession. Teacher organizations, professional newsletters, informal discussion groups, networking, ad hoc pressure groups, and alternative schools might provide some route to reform. (KH)

The ways in which Coppin State College improved its image among and its marketing to potential students within the urban community are described. The following self-assessments were undertaken: faculty, student, and community perceptions and the needs of residents and employers were surveyed. (MLW)

Examines results of questionnaire given to library science graduate students over three-year period to determine why they chose librarianship as a career. Personal contact by librarians and school-specific factors (geographic proximity, reputation) are discussed and implications for recruitment of diverse and qualified applicants to library…

The concept of enrollment management is gaining acceptance as a means of ensuring institutional vitality. Those responsible for enrollment management must have direct responsibility for: student marketing and recruitment, pricing and financial aid, academic and career advising, academic assistance programs, institutional research, orientation,…

Examines the employment potential of re-entry and non-entry teachers and argues that they should be considered seriously. (HOD)

The similarities and differences in college honors programs' objectives, design, administration, finance, recruiting, and public recognition are discussed as a starting point for comparing programs and determining what kind of college program works best. (MSE)

Relates how inadequate teacher certification requirements and teacher education programs have been detrimental to quality public school math and science programs. (HOD)

Describes the SHARE program (Students Helping Admissions in the Recruitment Effort), a highly successful program at the University of Texas in Austin designed to recruit minority students. The SHARE program uses student volunteers who contact minority students through school visits and telephone recruiting. (JAC)

An expanded perspective for admissions marketing is suggested and examples of how such information can become a force for planning are provided. Implementing a broad-based program of information dissemination will better serve the prime interest groups of the university and enhance the image of professional admissions personnel. (MLW)

Suggests that placement and recruitment practitioners should market their professions to each other to assure assertive programing and dynamic programs. The six articles address survival in the face of increased accountability, emphasizing the marketing aspect of career planning, placement, and recruitment through a planned, organized effort. (JAC)

Describes the UMaps project, a series of six comprehensive guides to academic, vocational, and cocurriculuar activities that appeal to particular types of students. UMaps organize campus opportunities into meaningful subenvironments, making options more accessible. They can be used in recruiting, orientation and counseling. (JAC)

The social responsibilities of a professional department or school are to turn out technically competent practitioners and to turn out men and women of broad learning and culture who will join the leadership of the society and will exert a constructive influence in community and civic life. (MLW)