Success or failure of the educational establishment depends on the ability of educators to be creative and to provide opportunities for involvement that will give other human beings the experiences and skills needed for survival in the twenty-first century. (Author)

Author says that negativism must be countered with effective public relations and discusses several program pitfalls to avoid. (Editor)

Article reminds us again of the basic principles of communicating not only hard facts but also feelings to various school groups. (Editor)

Article describes some of the useful but often overlooked strategies for principals who are trying to put new ideas to work. (Editor)

Introduces the following articles concerning communications in higher education and the use of value judgments in the media. (PG)

A music professor suggests that science, math, English and history departments of colleges and universities can help build public relations, thereby taking the burden off touring choral groups, orchestras, and bands. (PG)

John P. Shaffer, President of the University of Arizona, has made one- and two-day tours of the Arizona counties to present the university to the people. (PG)

To be certain that his institution is on the profitable end of federal legislation, the public affairs officer is going to have to keep abreast of what is happening in Congress. (HS)

This article deals with a typical school system's dilemma of dealing with the problems of presenting the proposed budget to the voters who decide what monies should be spent on education." (Editor)

At the 1970 New York State Fair, the industrial arts exhibit simulated a school environment as students demonstrated activities and projects found in the schools throughout the state. (Author)

Mesa Community College (Arizona) developed an open-house program for the surrounding Mexican American community to draw attention to the educational services available at the college. (CA)

Graphic impressions (stationery, publications, bookstore items, displays, campus signage) is one of four communication mechanisms available to a college. Harper College in Illinois offers an example of a uniform graphics approach. A graphics designer has the role of publicizing a college to its community. (CA)

A film developed to increase the public's understanding of rehabilitation and to aid in recruitment for rehabilitation education programs was evaluated by surveying the reactions of professionals and students, by evaluating both the affect and cognitive impact, and by examining the influence upon vocational choice. Objectives of the film were…