How an art department can use screen printing to provide useful, creative services to the school and community is described. This helps foster a positive attitude toward art education while teaching students new concepts. (RM)

Describes a public relations writing course on how to write the PSA (public service announcement). (PD)

While findings indicate that public relations practitioners as a whole appear to have moderate to high levels of conventional morality, the older group (ages 36-66) clearly appears to have stronger moral values than the younger group (ages 22-35). (PD)

The most frequently asked college president inaugural questions are discussed. Describes installation, marshal, mace, academic costume, and the charter, among others. (MLW)

Describes the Florida Community College Brain Bowl, as a model for recognizing outstanding academic achievement, in a contest in which two competing community college teams answer faculty-prepared questions from various disciplines. (DMM)

A checklist of elements that should appear in every college's marketing plan are included: objectives, a market analysis, a list of potential markets, ideal marketing plan for each market or audience, a modified plan that fits needs and capabilities, and an accurate timeline and budget for the revised plan. (MLW)

Ways administrators can turn their interest in photography into an effective human relations program for their school systems. (MLF)

Provides survey results relative to departments, degrees held by faculty, ratio of full-time vs. part-time faculty, type of courses taught, salary ranges, cost of homes for prospective faculty, etc. (PD)

Describes the development of a doctoral program in public relations that closely parallels the 1982 model developed by the International Public Relations Association. (PD)

The author questions the compatibility of admissions criteria and academic policy on the one hand, and the goal of encouraging the entire community to partake of educational opportunities in community colleges on the other hand. (GW)

The Miscellaneous section of the proceedings contains the following four papers from the Media and Disability Interest Group, Public Relations Division, and the Visual Communication Division: "Technology and the Knowledge Gap: Two Barriers to Distance Education for the Person with a Disability" (Jeffrey Alan John); "Hoddle's…

This paper describes aspects of doing televised rhetorical analysis as they relate to the promotion of college awareness in a particular target market. Considerations in the paper include variables that most professors encounter in their efforts to address the "service" expectations of their employment and how these variables can be…

The purpose of this study was to investigate the attitudes of 81 teachers and 43 site administrators about the classroom instructors public relations role. This research was completed in two school districts in Texas during the spring semester of 2000 using an instrument developed for the study. Findings show that: (1) classroom instructors and…

Article gives steps for preparing public relations publications that will communicate ideas and help secure public support for education. (GB)

With care and some effort on both parts, school administrators and reporters can not only co-exist but often provide support and assistance to each other. (Author)