With increased media scrutiny has come the need for better public relations in higher education. Some rules and practices for crisis communications are presented, including: make sure the staff speaks one language, review what can and cannot be said, help reporters out, treat reporters fairly, be accessible, etc. (MLW)

Provides specific information for vocational educators who wish to write feature articles highlighting their programs for the local print media. Topics covered include idea gathering, interviews, writing, manuscript preparation, and placement. (CH)

The author describes a student visitation and recruitment program, "Look into Vocational Education" (LIVE) sponsored annually by the Capital Area Vocational Center in Springfield, Illinois. During the three-day program, nearly 1,000 high school sophomores visit vocational programs and interact with teachers and current students. (CH)

A public information program that is comprehensive but not costly is within the reach of any school system. Twenty-two time honored tips are briefly described. (MLF)

Discusses how an act assignment exposes students to federal agencies; experts and novices contribute and learn in PR case course; students control in-class PR agency; cabletext service shows good results; advertising focus emphasizes creative writer; writing by number aids story structure; student photo club sells lab supplies, for revenue; and…

Argues that A. W. Page's six principles of corporate behavior, which were developed in the 1920s, are still valid today and that the corporate communicator has the responsibility to raise business standards. (SRT)

Claims that public relations must clearly identify and commit to a professional goal that is morally sound and that will separate the true professionals in the field from the pretenders. Asserts that the commitment among public relations professionals must be openly proclaimed as harmony in public relationships. (JD)

Presents strategies for a successful marketing plan for community college library services. States that aggressive marketing together with quality service is the key to clientele growth and a positive public reputation. Enumerates steps in developing a clear-cut marketing plan. (CBC)

Argues against the licensing of public relations professionals, claiming that more bureaucracy, restraint of trade, and limited practitioner mobility would result. Suggests that the same means of advancing the field as have been successful to date--outstanding performance and continuing education--should be maintained. (JD)

Argues that the key to recognizing public relations as a profession will be turned by social and environmental events and the profession's response to them. Discusses the need to convey a common sense notion of the value of public relations activities to corporate executives. Outlines a working document of professional standards of public…

Engages in a side-by-side comparison of the bestsellers among introductory public relations texts. Considers content, organizational method, use of supplementary materials, and authors' philosophy of public relations. Notes that the expanding choice of readings in the field mirrors the increasing interest in the study of public relations. (JD)

The University of Wisconsin-Madison's news service's responsiveness is described. Its philosophy is to supply the media what it needs when it needs it, despite low budgets and inconvenient geography. Releases, wire service contacts, resource services, broadcast services, and personal contacts are discussed. (MLW)

Discusses the types of foster families needed by child welfare agencies and the use of marketing concepts to attract and keep these families as substitute caregivers for children. (HOD)

Argues for acceptance of multiple forms of PR evaluation. Suggests including such unquantifiables as creativity and attitude in measurements to form a valid basis for action. Discusses six levels of measureability. (MS)

Explores the institutionalization of a fairly new Bureau of Consumer Services within the Pennsylvania Public Utility Commission. Using documentation and participant observation, this paper analyzes the Bureau's manipulation of symbols and the developing ceremonies of exchange that ensured the Bureau's growth and survival in an interorganizational…