THIS REPORT OUTLINES SUGGESTIONS FOR CONDUCTING SCHOOL BOND CAMPAIGNS. ONE OF THE FIRST STEPS AN ADMINISTRATOR SHOULD TAKE IS TO EVALUATE THE FACTORS IMPORTANT TO THE SELLING OF BONDS--STIMULATE INTEREST IN INVESTMENT DEALERS THEREBY INCREASING COMPETITION FOR BONDS, PREPARE A COMPLETE ACCURATE PROSPECTUS, CIRCULATE THE PROSPECTUS AMONG BOND…

THE AUTHOR DEFINES PUBLIC RELATIONS AND DESCRIBES ITS RECIPROCAL VALUE TO THE COLLEGE AND ITS "PUBLICS." THE OFFICE OF PUBLIC RELATIONS, WHETHER STAFFED BY FACULTY AND ADMINISTRATIVE PERSONNEL OR BY OUTSIDE EXPERTS, MUST BE ABLE (1) ASSEMBLE ITS FACTS ON (A) THE COLLEGE GOALS, (B) AREAS OF PUBLIC IGNORANCE, (C) JUSTIFIED CRITICISM, AND (D)…

FROM A STUDY OF 99 JUNIOR COLLEGES, THE AUTHOR DESCRIBES FOUR MAJOR PROGRAM OBJECTIVES OF COMMUNITY SERVICES--(1) TO MAKE THE COLLEGE A CENTER OF COMMUNITY LIFE THROUGH USE OF ITS FACILITIES BY COMMUNITY GROUPS, (2) TO PROVIDE EDUCATIONAL SERVICES OF THE PROFESSIONAL STAFF TO ASSIST IN THE SOLUTION OF COMMUNITY PROBLEMS, (3) TO PROMOTE THE…

The report summarizes efforts of a 3-year project to locate handicapped or high risk preschool children in the Keystone (Iowa) Area Education Agency as required by Childfind mandates of P.L. 94-142, the Education for All Handicapped Children Act. Included in the report are sample news releases, ads, posters and letters to parents. (CL)

A simulation of Cincinnati mass media system predicts frequency and reach of flow of messages from known facts taken from census statistics, newspaper and radio audience studies, and a content analysis of the press relevant to attitudes and opinions measured by NORC survey of the effects of a public information campaign on the United Nations made…

The magnitude and importance of nonpolitical speech ghostwriting as a public relations activity was investigated. Corporate public relations departments and public relations counseling firms with more than five members that are listed in the directory of the Public Relations Society of America received a questionnaire asking seven questions about…

One hundred and eighteen articles and books published between 1963 and 1976 are listed in this bibliography on public relations for public, academic, school, and special librarians. While the major portion of the bibliography is devoted to general works on public relations and the library, there are also separate, short sections on public,…

The outstanding public relations officer is both educational reporter and educational initiator--but the latter will always be the more productive of the two functions, in its effect on the educational quality of the school and its consequent influence on public support. (Author)

The value of good public relations between the community and adult continuing education programs and suggestions for achieving this are discussed. (LH)

Provides a step-by-step explanation of a method that will help administrators decide which school to close and simultaneously provide evidence that the decision was made logically, prudently, and objectively. (Author/IRT)

This position paper was presented to the President's Commission on Foreign Language and International Studies in October, 1978, and stressed the importance of providing Americans with opportunities to study foreign languages. (CFM)

A New Jersey school district uses a network of influential residents and/or business leaders in the community as part of its public relations program. (Author/MLF)

A number of suggestions for applying proven advertising techniques to school public relations. (Author/MLF)