This paper examines a study of the wastewater collection and treatment issues of Little Rock and North Little Rock, Arkansas by University of Arkansas at Little Rock personnel and how it constitutes dialogic public relations. The paper defines dialogic public relations using Kent and Taylor's work and then uses their criteria to describe how this…

The purpose of this paper was to explore issues in resistance to the public school system in urban communities, and in particular, Chicago, Illinois. Data from the Chicago Public Schools' (CPS) School and Citywide Reports (CPS, 2007) were analyzed to assess the disconnect between urban communities and public education. Although the city is 42%…

An interview discussing informational graphics in libraries. (PF)

Describes a journalism program at Pasadena City College which uses a strong public relations campaign to attract promising high school students. (RB)

This article provides an overview of a major national advertising campaign in support of cooperative education designed to expand postsecondary cooperative education in the United States. Conducted by the Advertising Council at the request of the National Commission for Cooperative Education and endorsed by 700 colleges and universities, the U.S.…

The third of six volumes in the "Elementary Principal Series," this booklet is intended for beginning elementary principals desiring to develop an effective communications plan for reaching their various publics. The principal plays a key role in controlling both the quantity and quality of school communications. Although principals may…

This guide is designed to help the adult education director spread the word about adult education to employers, legislators, city and county officials, school and agency administrators, and students' family, friends, and community. A timeline for sharing success stories is suggested. Detailed information is provided on starting a Sharing Success…

A study investigated whether females differ from males in their self-perception of competence before and after public relations training, and whether females approaching the study of public relations conceptualize the field differently from males. Subjects, 40 undergraduate public relations students, (22 females and 18 males), who were enrolled in…

A study was conducted to determine the extent to which content of business-related news stories was related (1) to the performance of the officials responsible for media relations, and (2) to the quality of the relationship between reporters and company officials. Eighty-nine stories pertaining to six businesses were selected from four newspapers…

Designed as an aid to professional advancement officers, this guide to planning and implementing special events consists of the following chapters: (1) "So You're Thinking of Holding a Special Event..." (the conceptual framework for planning, budgeting and implementation); (2) "Spreading the Word: Invitations and Publicity"…

At Florida State University in Tallahassee, 30 students a year are enrolled in the public relations major, beginning with the junior year, so that at any one time there are approximately 60 majors, all of whom have at least a B average. The basic course--PUR 3000, Introduction to Public Relations--enrolls over 150 students a semester in two…

Listed alphabetically, the terms in this glossary are those used by public relations practitioners. The glossary provides definitions for each of the terms and, in some cases, cross-references. (HOD)

The responsibilities of publishers and booksellers are discussed in this book, which is divided into three parts. Part I sketches the remarks of the principal speakers at the invitational colloquium on the "Private and Public Responsibilities of the American Publisher" held on April 4 and 5, 1979, and includes the papers of two of these…

The last ten years have witnessed a nationwide proliferation of courses and programs in public relations. Consideration of the role and function of the introductory course in public relations involves the course's objectives, the methods used to teach it, and placing the course in a curricular setting so that its interrelationship with other…

Discusses causes and manifestations of the ambivalence of the American public toward higher education, and the possibility of resolving the contradictions it creates. (Editor/PG)