Utilizes a panel of graphic arts education experts to review suggested Food and Drug Administration label guidelines--if the participants thought that "graphic problems" existed in the guidelines, they were asked to make suggestions to indicate how food labels could be prepared more effectively, at no additional cost. (PA)

Discusses briefly events (including a 1998 summer conference, a report, and a 1999 Pre-Conference) leading up to this themed issue on public relations teaching. Introduces the seven remaining articles in the issue which represent six different content areas to be covered in a public relations curriculum, and which reflects recommendations for…

Uses chaos theory to model public relations situations in which the salient feature is volatility of public perceptions. Discusses the premises of chaos theory and applies them to issues management, the evolution of interest groups, crises, and rumors. Concludes that chaos theory is useful as an analogy to structure image problems and to raise…

States that Moslem culture heavily influences much of Middle Eastern practice, and that contemporary public relations literature indicates that "ethical" public relations practices embrace a "two-way symmetrical" model. Describes a counterthesis that contends that public relations is culturally relative in both theories and…

Explains the concept of dialogue in order to reduce the ambiguity that surrounds the use of the term. Seeks to make the concept of dialogue more accessible for scholars and practitioners interested in relationship building. Traces the roots of dialogue, identifies several over-arching tenets, and provides three ways that organizations can…

Describes state open-records laws and school district policies and procedures for responding to citizen requests for public records information. Includes information about requirement in recently enacted No Child Left Behind Act for districts to provide the military with access to student directory information. (PKP)

Introduces the project on the European Public Relations Body of Knowledge (EBOK). Reviews proposals on the definition, dimensions, and domain of public relations. Confronts these with findings from EBOK. Presents ideas on how to bridge the differences. Proposes ideas for further investigation. (SG)

Considers how public relation's search for a unifying theory may be fulfilled through application of Alasdair MacIntyre's concept of a "practice," a very specific and value-laden concept. Explores what it would mean to be a public relations practice in MacIntyre's concept of the term and argues that such an approach to public relations…

Discusses how proper responses by school administrators to public and media inquiries can promote positive relations with the community. Advice on responding to media inspection and the importance of informing the media throughout the year is offered. (GR)

One of the main goals as a secondary librarian has been to get every teacher to use the high school library. For years, various public relations activities, includes quarterly newsletters, distribution of lists of new books, handing out various lists of library materials asking teachers to provide displays in the library and sending lists of…

In today's highly competitive world, more than just a good product is required for a business to survive. A sound public relations campaign is needed to generate publicity and extol the product's benefits and the same can be said of a physical education (PE) program. When viewed from a business perspective, the greatest threat to physical…

How Do You Manage, is a column in Library Journal where librarians send in stories based upon actual events happening in libraries across the United States. This story recounts a public relations situation where a reporter from a local paper interviews by phone, a librarian in charge of audio and video services in a small town library. The…

Alberta Education conducts a set of annual telephone surveys to obtain feedback from education system stakeholders regarding their perceptions of Alberta's education system. Respondents for the survey include senior high school students, parents of children in the K-12 education system, parents of children with severe special needs, teachers in…

When John Whritner was hired for his first superintendency, the school system he soon would lead had recently approved a town budget for education. By the time Whritner showed up for work in East Lyme, Conn., the fickle electorate had changed its collective mindset and reversed its approval by referendum. This article discusses how superintendents…

This peer-evaluation assignment encouraged students to think critically, synthesize information and write about public relations course material rather than incorporate surface information into written assignments. Because peer reviewers can improve the grades on their final papers by offering concrete suggestions to the original authors, students…