Argues that issues management is a robust contribution to the public relations discipline. Offers additional rationale for empowering public relations practitioners by involving them in strategic planning, making them responsible for issue scanning and monitoring, integrating their advice into standards of corporate social responsibility, and…

Identifies the lack of a common conceptual grounding in education, theory, and ideology as three critical factors missing in issues management. Suggests this lack leads to the failure of organizations to communicate readily how they and their leadership stand on crucial concerns. (KEH)

Argues that an understanding of the cyclical development of an issue is critical to effective issues management. Illustrates how an issue evolves in a predictable manner, originating from trends and developing through four identifiable stages. Emphasizes the organization's advantages in systematically managing its response to this process. (KEH)

Park and recreation agencies can reduce the likelihood of successful injury litigation by examining probable hazards in their facilities and eliminating them. A common sense view of liability is consistent with the concept of legal reasonableness. (JD)

A survey of institutions conducting or having completed fund-raising campaigns with goals over $1 million confirmed that campaigns have different purposes and structures, and do not all include the same sources and purposes of support in their reports. Fund-raising professionals should consider the issue of consistency in campaign accounting. (MSE)

Explains that the battle to protect a corporation's image is critical during a crisis. Examines Toshiba's decision to sell weapons technology to the Soviet Union. Relates how the concept of "apologia" was used for insight into Toshiba's handling of the crisis. Argues that public relations in an image crisis is a battle for…

Suggests the existence of a third major organizational role for public relations: "communication executive," composed mainly of corporate senior vice presidents of public relations and communication who report directly to CEOs. Reports on a survey of those in this role, and shows that communications methods used five years ago to…

States that one challenge to public relations practitioners is the need to foster communication between sources of industrial risk and persons who work and live in communities where this risk is located. Provides results of a survey of industrial hygienists and describes communication networks that the hygienists use. (PA)

Suggests that public relations played a role in the collapse of communism because it provided an effective means to communicate publicly across national boundaries. Proposes that old ways of theorizing about media systems may be obsolete. Suggests a pragmatic model of global communication. (PRA)

Discusses the specialized contributions that Scott Cutlip has made to public relations, as well as his broader legacy--the world view that has provided the conceptual underpinnings for most research on public relations and its professional practice today. (NKA)

Describes a method for constructing optimum student groups for work in public relations classes. (SR)

Offers an overview of research in public relations ethics. Notes two primary investigative techniques used, lists some findings, and notes further research needed. (SR)

Compares the grammatical structure of original press releases with the resultant placements in daily newspapers. Finds that, in their use of press releases, journalists almost always have to make them simpler, shorter, easier to read, and less passive. (SR)

Public relations efforts of the Carroll County (Ohio) extension office included periodic reports to legislators, a toll-free number distributed on refrigerator magnets, annual calendar/report to the public, newspaper supplements, and town meetings. Long-term effects were a 116% increase in funding, used to upgrade staff, programs, and…

College production of a college newsletter for planned giving prospects is compared to production by a vendor in terms of advantages (it projects character, permits control, promotes credibility, provides connection, and produces confidence) and disadvantages (it preempts calling, demands copy, requires competence, adds costs, and brings…