Describes Michigan's "Marian the Librarian" campaign to educate the public on the new roles played by librarians as media specialists. (BD)

Surveys 291 public relations educators nationally to assess the extent to which a standard of professionalism currently exists for each of 24 items. Finds that educators viewed writing/editing and graphics/production skills, ethical guidelines, accreditation, and "public relations as advocacy" as enjoying well-established standards.…

Looks at postmodernism as a critical theory to offer insight into modern public relations practice--a critical view of the signs and symbols of a culture allow people to see the allocation of power and the dominant ideology. Uses the campaign developed by Hill and Knowlton for Citizens for a Free Kuwait as a case study. (PA)

An economic impact study tells the community about a camp's contribution, and is good advertising. Describes an economic impact study and its benefits. Uses Concordia Language Villages' study to illustrate features of an impact study, including goals and scope, parameters and assumptions, statistical information, research methodology, review…

Analyzes an apologetic exchange between General Motors (GM) and NBC in 1992-93 over the safety of GM's C/K trucks. Concludes that NBC and GM used "kategoria-based apologiae," a heavy-handed strategy, in their interchange, but that, when used correctly, the strategy can be an important resource in challenging inaccurate and/or misleading…

Employs N. Fairclough's model of critical discourse analysis to explore the roles that public relations practitioners play in discursive struggles. Analyzes the discursive practices employed by practitioners in the research, redesign, and training phases of discourse transformation--transformations that emerge from discursive struggles engaged in…

Lists 10 things to do to make a drama program known to the public: know the newspapers; know the neighborhood; know the people; cultivate other sources; do something special; write the press release; take care of details; keep students involved; use other ways to get the word out; and never give up. (PA)

Describes mission of community education, the implementation of community education through community schools, and the relationship between community education and school public relations. Discusses some future trends and issues in education and their implications for community education. (PKP)

Content analyzed the visual material of college viewbooks from top- and lower-ranked U.S. colleges and universities. Drawing on advertising message strategy, the results are interpreted in four parts: the "face" of the organization, the package, the promise, and the "Big Idea." (EV)

This case study demonstrates how the Office of Marketing & Public Relations at Claremont McKenna College used five "Drucker Tool" questions to improve marketing's image on campus and awareness of the college among key constituencies. It concludes with a reevaluation of the initial marketing strategy based on the growing importance of…

Addresses public speaking students' preconceptions as they begin their study and the misconceptions to which they ascribe. Finds that students often enter the basic course unaware of a management focus, shocked by the level of strategic decision making required of practitioners, and surprised by the amount of research knowledge and activity…

Presents an interview with Kit Dunn, a specialist in school district information services, about the importance of communication with the community, especially concerning school bond referenda. (EV)

Most major donors don't need another plaque or formal dinner. Development officers need to be more imaginative and less materialistic in expressing their institution's thanks, personalizing them by tying the gesture in with something distinctive about the institution or the gift. Development office teamwork and care help promote donor…

School communications are becoming increasingly sensitive and complex. Although research identifies several purposes for communications, there is little agreement on a common definition or best methods to increase effectiveness. This article explores communication methods currently being used by South Carolina superintendents and implications of…

Examines a campaign's effectiveness in reaching various audience segments with information on heart disease risk reduction. Shows that both ability to process health information and motivation to learn about health are significant predictors of learning in both the education and reference communities. (MM)