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Alberger, Patricia – CASE Currents, 1980
A number of innovative recruitment publications are described and addresses for sample copies are provided. It is suggested that good publications, long an important recruiting tool, are especially necessary with today's declining enrollments and rising printing costs. (MLW)
Descriptors: College Admission, Higher Education, Marketing, Public Relations
Krajewski, Robert – American School Board Journal, 1980
A superintendent questions a reporter about newspaper coverage of the schools. (IRT)
Descriptors: Administrator Attitudes, Elementary Secondary Education, Interviews, News Reporting
Peer reviewed Peer reviewed
Evans, Dorothy C. – School Arts, 1980
Suggests ways that teachers can develop activities for March, Youth Art Month, which will focus public attention on the values of art education. (Author/SJL)
Descriptors: Art Education, Cultural Activities, Elementary Secondary Education, Program Development
David, Carol – ABCA Bulletin, 1980
The business and technical writing teachers at Iowa State University conducted a public relations campaign within their English department to gain respectability, understanding, and acceptance from their English department colleagues. Their campaign included examples of student work, lists of their course objectives, and explanations of business…
Descriptors: Business Communication, English Departments, Higher Education, Public Relations
Austin, Dean A. – Health Education (Washington D.C.), 1980
Suggestions are made for publicizing health programs and activities in the community through the use of newspapers and other publications, radio and television, exhibits, contests, luncheons and banquets, and personal communication. (JD)
Descriptors: Community Programs, Health Education, Information Dissemination, Mass Media
Baker, Thomas A. – Instructor, 1981
Describes some innovative public relations practices developed by Pennsylvania elementary schools. (SJL)
Descriptors: Administrator Guides, Elementary Education, Program Descriptions, Public Relations
Peer reviewed Peer reviewed
Shadiow, Linda – English Journal, 1981
Lists comments from nine people who reacted to the term "English teacher." Indicates that the public does not want to hear jargon, excuses, and theories about educational problems, but wants instead a renewed commitment to teaching specific communication skills. (RL)
Descriptors: Adults, Educational Needs, English Instruction, Language Attitudes
Roeber, Edward D.; And Others – Phi Delta Kappan, 1980
Describes the program the Michigan department of education mounted to improve the way in which the media report the results of the Michigan Educational Assessment Program, a program that tests the basic skills of all fourth-, seventh-, and tenth-grade students each year. (IRT)
Descriptors: Achievement Rating, Achievement Tests, Elementary Secondary Education, Public Relations
Rolloff, Bruce – Journal of Physical Education and Recreation, 1979
The need for an active public relations program for physical education is expressed, and a brief history of promotional activities generating public support is given. (LH)
Descriptors: Community Support, Demonstrations (Educational), Physical Education, Public Relations
Chiles, Barbara Ann; Moore, Suzanne – Journal of Physical Education and Recreation, 1979
Performances given by college dancers as part of a traveling troup are beneficial public relations activities for dance and for the college and are educationally beneficial for the school audiences. (LH)
Descriptors: College Students, Dance, Demonstrations (Educational), Elementary Secondary Education
Exceptional Parent, 1979
Statements are presented from four national organizations regarding their efforts to raise community awareness of issues affecting individuals with disabilities, and an editorial titled "Action for the '80s" addresses the issue of including disabled individuals in all aspects of family and community life. (SBH)
Descriptors: Agency Role, Child Advocacy, Disabilities, National Organizations
Moore, R. Keith – New Directions for Institutional Advancement, 1979
A guide to current sources of information for campus public relations and information specialists is presented. Organizations such as the Council for Advancement and Support of Education (CASE) are included, as well as books and periodicals. (JMF)
Descriptors: Communications, Higher Education, Mass Media, Public Relations
Clark, Lee W. – Thrust for Educational Leadership, 1980
Contends that good, highly visible adult education programs can increase public confidence in the schools. (JM)
Descriptors: Adult Education, Community Support, Elementary Secondary Education, Public Relations
Amirkham, Babette K. – Thrust for Educational Leadership, 1980
Describes school workshops in which parents and their children work together on learning activities designed to familiarize parents with what goes on in the school. (JM)
Descriptors: Elementary Education, Parent School Relationship, Parent Workshops, Program Descriptions
Fagan, Peter S. – Independent School, 1979
One of a series of four articles on public relations for independent schools, this article describes a television special which was filmed at Portsmouth Abbey School by the producer of the "Look Up and Live" Sunday morning series of the Religious and Cultural Affairs Department of CBS News. (KC)
Descriptors: Elementary Secondary Education, Marketing, News Media, Private Schools
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