Highlights the award-winning publicity and public relations efforts of the College of DuPage (IL); La Guardia Community College (NY); St. Louis Community College (MO); San Diego Community College District (CA); Johnson County Community College (KS); Mohawk Valley Community College (NY); and Tarrant County Junior College (TX). (DMM)

Perceptions of school-community relations by 104 building principals (from a sample of 177 in selected Illinois school districts) reveal ambiguity in support for and direction of school-community relations by school districts, policies and procedures manuals, written guidelines, and budgetary provisions. (Author/MLF)

Some off-campus activities for alumni are outlined including: a bluegrass music performance for Carleton College alumni, a week-long "alumni summer college" offered by Lehigh University, and a week-long boat trip down the Colorado River for Arizona State University groups. (MLW)

A public relations practitioner reports enthusiastically on his return to the campus for an "intellectually-broadening" public relations symposium. He summarizes critical social and economic issues addressed by distinguished scholars and experienced practitioners. For journal availability, see CS 705 902. (PD)

A survey of 173 public relations educators reported, among other results, that almost 90 percent felt membership in their professional organization was important and over 75 percent suggested a need for financial relief to combat cost of membership. For journal availability, see CS 705 902. (PD)

Compared public relations sections in 12 introductory mass communication texts and found a confusion about the relationship of advertising and public relations, a lack of historical background, and an antipublic relations stance. Journal available from Communication Research Associates, 7100 Baltimore Blvd., Suite 500, College Park, MD 20740; sc…

Suggestions for producing a successful exhibit booth include the following: the effectiveness of an exhibit depends on the effectiveness of the people staffing it; avoid games and unrelated giveaway items; demonstrate product in the booth; give special attention to existing customers; and make literature available only from the booth personnel.…

Surveys, it is suggested, give alumni an opportunity to tell what they think and to participate. Northwestern University modified their alumni programs based on survey responses and improved alumni attitudes with a regular club newsletter. The newsletter is used as an important piece in selling membership. (MLW)

Offers format and content guidelines for writing quality press releases. (HTH)

Takes a look at some public relations ideas that work well, especially for those institutions operating with a voluntary program. The public relations efforts are aimed at administrators, faculty, students, employers, staff, community, local high schools, and other colleges. (CT)

The author suggests that we view the arts as facilitators for learning in all disciplines, as well as an individual expression for the artist or performer, thereby generating the belief that art is basic to education, translatable to all of life. (KC)

The key to evaluating government relations programs is to evaluate individual components separately. Some suggestions include: develop specific goals, evaluate relations developed in the contract- and grant-seeking process, assess the time frame for objectives, and recognize limits. (Author/MLW)

Uses a multisystems theory of organizational communication and a coorientation paradigm to conceptualize which employees of an organization will achieve the highest level of accuracy in communication with an external public. Uses data from a study of a large business firm to test the conceptualization. (JMF)

Urges that schools mount public relations programs that emphasize the accomplishments of the schools and give brief accounts of some successful programs. (IRT)

The "magapaper," a cross between a newspaper and a magazine, is seen as deserving serious consideration for replacing alumni newspapers. The magapaper offers the inside news characteristic of newspapers, opportunities for better design, opportunities for lengthier off-beat stories, and continuing education. (MLW)