A public relations specialist is a valuable asset to a school district's administrative staff. (RA)

Five imperatives of university public relations: perspective, creativity, planning and programming, reporting and personal growth. (Editor)

Article shows how educational games can be challenging as well as stimulating. Such games make learning more interesting for the student. (Editor/MR)

Suggestions for making the local taxpayer aware of the value of instructional technology in the hope that he will, with his vote, support the cost of this vital equipment. (LS)

Discusses reasons for voter turndown of tax levy proposals or bond referendums and discusses public relations measures to augment and improve communications between schools and communities. (JF)

Calls for an honest accounting of program and staff performance, easing of frictions between age groups, and paying more attention to the growing population of senior citizens, in the interest of better relations between school and community. (JF)

A recreational family night, developed at Randolph Elementary School, Arlington, Virginia. (Author)

Adapted from the author's remarks at the 1969 convention of the American Association of School Administrators in Atlantic City.

A new college president discusses his decision to have an inauguration ceremony and outlines the steps leading to it, emphasizing campus and community relations and involvement and planning for a dynamic and well-received event. (MSE) PUBTYPE-141

Traditional business courses, such as typing, shorthand, and accounting, must be expanded to include communication, computational, and keyboarding competencies. These competencies can be integrated into existing courses. (JOW)

Describes the development and use of news releases and suggests ways they can be used effectively in promoting business education programs. (JOW)

School services include work performed in school by students that is related to the instructional objectives of any course. These services for others benefit the students, the business programs, and the school. (JOW)

Twelve communication ideas are outlined for developing a low or no cost communication system between a school and its community. Good communication with the community makes a school principal's life easier. (MD)

Suggestions for producing low-cost promotional materials to attract alumni to alumni programs are provided. Running advertisements in an alumni periodical or promoting all events in one brochure are suggested. Production, paper and printing, and illustrations and photos are discussed. (MLW)