As it becomes more difficult to predict enrollment outcomes and the decline in high school graduates' looms on the horizon, the ability of higher education leaders to understand what characteristics of the university brand are most compelling for prospective students is important to ensure enrollment objectives are met. This mixed-methods…

The K-12 teacher workforce is relatively large--each year, nearly 4 million teachers are employed in U.S. elementary and secondary schools. Turnover in these schools is high relative to earlier periods--16% of teachers left their school in the 2021-2022 academic year. In addition, there is evidence that teacher quality standards have been lowered…

Despite high aspirations, many students do not complete postsecondary education. Some scholars advocate for providing more college information to increase enrollment and reduce attainment gaps but this approach overlooks what school counselors and students do with information. Based on interviews and participant observations drawn from 20 urban…

Louisiana State University (LSU) received an Education Innovation and Research (EIR) grant to implement its Introduction to Computational Thinking (ICT) course from fall 2019 through spring 2023. ICT is a yearlong course that builds skills in problem solving, programming, and mathematics (algebra and geometry) and is intended to improve…

This dissertation examines how first-generation high school Students of Color from California's San Joaquin Valley navigate digital marketing and advertising during their college search and application processes, offering a timely contribution to the study of college admissions in a post-affirmative action landscape. Higher education institutions…

The relationship between universities and employer organisations has been given significant attention in the context of a changing graduate economy and the policy imperative to enhance post-university returns. This article presents a conceptual analysis of this relationship in the context of structural changes on both sides and its bearing on the…

Germany and Canada differ significantly regarding their migration policy as well as the structures of the national labour markets and their educational systems. This paper aims to analyse how these differences affect the labour market outcomes of immigrants and the usability of foreign qualifications and work experiences by using the health and…

The looming demographic crisis has been talked about for nearly a decade, has had higher education enrollment managers to strategically think ahead and urge their institutions' stakeholders that the model must change, that they must adapt, and that not all colleges and universities could be winners in the hypercompetitive environment they were…

Integrated marketing communication (IMC) has attracted the interest of marketing and management scholars since it was first introduced. A theoretical debate on definitional and measurement issues has also been growing. Thanks to the benefits that IMC can offer organizations, it is interesting to study it with regards to the higher education (HE)…

This case study examines the ways in which employers recruit undergraduate students on U.S. college campuses for internship opportunities. More students today are completing internships than ever before, and career services offices on college campuses are increasingly partnering with employers to promote these opportunities. For students,…

The critical shortage of school psychologists across the nation has been a long-standing issue, along with the need to diversify the profession. While recruitment efforts have attempted to attract culturally and linguistically diverse (CLD) students into school psychology programs, novel practices integrating social justice advocacy and…

This article describes how a large Institutional Research and Decision Support (IRDS) office engaged in efforts to promote culturally responsive and inclusive institutional research (IR) practices that take into account the increasingly diverse student, faculty, and staff populations we serve. We describe how we developed a diversity, equity and…

International students form an important element of most universities' internationalisation strategies, especially for research and the recruitment of high calibre PhD students (PGRs). Despite the numerous studies of PGRs' post-arrival experiences, there is a major dearth of research into their pre-arrival, application experiences. Given the…

The purpose of this paper is to gain a deeper understanding of gender stereotypes in academia by examining the informal aspects of the university as an organisation. We do so by using the concept of 'micro-political practices related to recruitment and progression in higher education institutions'. To increase our comprehension, we conducted…

In Colorado, where higher education institutions are not graduating enough candidates to fill open teaching jobs, particularly in specializations such as math, several initiatives are working to improve rural teacher recruitment and retention. Through scholarships, state university partnerships, a multidistrict professional learning community, and…