Describes the principal's role in fostering positive acceptance of special education in his or her school. Includes a reference list. (MD)

Some tips and checklists to help college and university personnel with the three major phases of slide show development (planning, production, and presentation) are provided. (MLW)

The authors show how human resources can be used as a strategic weapon to give a company a competitive advantage. The authors develop a thrust/target matrix and plug in examples to illustrate how companies have used and can use their human resources to do this. (CT)

Carefully orchestrated public relations and publicity campaign at Free Library of Philadelphia motivated an estimated 35,000 patrons to return almost 160,000 overdues during "no fines" week. Coverage by radio stations, newspapers, and television aided recovery of materials including rare 1910 score of a Rachmaninoff symphony which was 31…

Reviews tips on speech delivery for board members. Includes an outline for setting up a file for anecdotes and quotations. (MD)

Surveys the variations among accredited public relations programs and shows where and what types of changes would be required to make the content of programs consistent with the recommendations of the 1975 and 1981 Commissions on Public Relations Education. (PD)

A computerized tracking system--management tool for annual, capital, and deferred giving programs--is described. Southern Methodist University's efforts to document interaction with major donors by listing the events they attended, letters they wrote and received, personal visits, etc., are discussed. (MLW)

The guidelines presented indicate how to use mass media to best effect when publicizing community college programs. (GW)

Emphasizes the importance of developing a public relations curriculum which provides students with a firm knowledge of theory. (See CS 710 194) (RB)

A survey instrument operationalizing 24 elements of professional performance was administered to 291 public relations educators across the nation, yielding a 43.6% response rate. Respondents assessed the extent to which a standard of professionalism currently exists for each of the 24 items. Educators tended to view writing/editing and…

This book explores various strategies for major gift solicitation by colleges, universities, and other nonprofit organizations. Emphasis is on the face-to-face interactive communication process. Section 1 presents 16 chapters that discuss various solicitation strategies, including examining organizational readiness for major gift solicitation; the…

A number of recent studies have examined integration of advertising and public relations, but none reports what students think. Over three semesters, students in an introduction to strategic communication course were asked to assess an integrated public relations and advertising curriculum. Students supported integration and viewed a focus on new…

Because of the importance of career education to the future of today's handicapped and normal children, parents, businessmen, and others who are sensitive to the needs of the community should be involved in comprehensive career education programs. (Author)

The author proposes a consumer education night for the community, sponsored by the school to generate new interest in the consumer education course while making a contribution to community life. Specific steps in planning the event are provided. (AG)

Describes how to get a good public relations program going by using the local press. Considers newspaper selection, release writing, and photographs. (DN)