The author shares how she planned activities for National Vocational Education Week at her school. The activities featured the school's appearance in the opening segment of the American Broadcasting Company's national morning program, "Good Morning, America." (CH)

Provides information on how the Region 11 Vocational Center in Concord, New Hampshire, arranged a State Legislature Day. This project involved legislators visiting the Vocational Center and observing its programs. Shares several positive results from this outreach program. (CH)

A benefactor's business practices, involvement with political groups, or personal activities can bring protests and negative publicity to a college and raise ethical questions about accepting some donations. (Author/MSE)

Given that schools are essential for economic development in most geographical areas, school systems must develop effective community relationships and learn how to market their "product" by using five basic advertising concepts: primacy of product, uniqueness, identification, timeliness, and price. (MLH)

Understanding reporters' needs and devising solid programs to meet them have done much to enhance the public relations office of the Texas Health Science Center at Dallas. A lot of time is spent hunting for new sources, developing good media lists, and keeping these lists up-to-date. (MLW)

Discusses the factors that led to the creation of a public relations area and sequence at Austria's Salzburg University. Describes the curriculum and the degree requirements. (FL)

Defines public affairs within the public relations context, recommends theory-building as a way to clarify issues, and proposes opening theoretical discussions to critical perspectives. (MS)

Reviews the 1980s literature regarding trends in public relations practice and implications for PR degree programs. Makes specific recommendations for development of effective degree programs. (MS)

A survey to learn how publications offices market themselves on campus is discussed. The responses indicate that many use brochures and handouts, rather than formal meetings. Some of the ways publications managers tell the campus of their offices' skills and service are presented. (MLW)

To capitalize on high school reunions, provide participants with current information on the school system, open the school to the reunion, encourage reunion organizers to invite retired teachers and board members whose work affected the class, establish a class scholarship fund, and publicize graduates' achievements. (PGD)

Reveals that under some circumstances, public relations activities have no relationship or "effect" on media visibility independent of the news value characteristics of the organizations for which they are working. (FL)

Defines the principal role and global function of public relations practitioners as perceived by the most senior communications executives in agencies or corporations in central United States. (PD)

Includes titles from more than 180 periodicals published in 1984, with most of the literature continuing to center on communication, media relations, and writing techniques. Also includes books, theses, and dissertations. (PD)

A demographic fact is that the population is made up of an increasingly larger percentage of old people. Senior citizens will vote in the same pattern as the rest of the population if they are informed. Presents ways schools can communicate better and gain the suppport of senior citizens. (MD)

A 10-step approach to detailed planning, organization, and promotion of class reunions is presented. Steps include plan adequate lead time, centralize leadership, develop an overall plan, outline promotional efforts, develop a budget, develop a checklist for the event, structure the reunion weekend, and coordinate the weekend. (MLW)