This report of two audience analyses at the University of Delaware Theatre was prepared as a guide for other university theatres that may need an understanding of the people who attend their dramatic presentations. Such analyses can provide information about who is attending the theatre, how performances are evaluated, what influences audience…

The best means devised to secure volunteer leadership or funds from whatever source is a case statement. It is one of the initial key management requirements for successful college and university development. The case statement should include: (1) the institutional mission; (2) the record of accomplishment; (3) directions for the future; (4)…

In addition to the title study, six other studies are also presented in this publication. The titles and authors of these additional studies are: "What They Read Yesterday--and Why" by James R. Hickey; "Journalism Activities in Kentucky Public and Nonpublic High Schools: 1966" by Robert Murphy and Laurence R. Campbell; "Students' Appraisal of…

This search of the ERIC system, the Dissertation Abstracts, and the journal literature offers abstracts of 28 documents dealing with ways in which the profession can involve the community, thereby creating a more favorable counselor image on the part of the public. (CJ)

Highlights of a number of presentations by members of the National School Public Relations Association on communication topics. (MLF)

A checklist of tips principals can use to communicate with their various publics during collective bargaining and teacher strikes. (PKP)

Reviews the literature pertinent to defining the goals of public relations, reaching out to the community, dealing with the media, and evaluation. All references have appeared in the ERIC system and major higher education journals since 1972. (Author/RT)

Large state universities face two basic challenges--to be more effective in using resources and in setting priorities and to communicate what they can and cannot do while explaining what they need if they are to meet the multiple obligations that are thrust upon them. (Author/IRT)

Educators and educational organizations must work toward more effective communication on problem-oriented education with the American citizenry. (Author/IRT)

Describes the experience of a district public relations director who, upon returning from a sabbatical leave, discovered an ambitious high-tech assistant had reprogramed the public relations department. The director was faced with resolving conflicts with his employees and handling his new opponent as well. (CJH)

Describes the Amarillo Independent School District's (TX) "Festival of Learning," a public relations event that promoted the schools during the city's centennial celebration. (MD)

Admissions Marketing Group Research--gleaned from studies of parents, students, and counselors--suggested several reasons why public relations professionals should play a major role in the recruitment picture. (MLW)

Draws attention to problems for public relations theory and practice which arise from considerations of the vantage point of the public relations practitioner. Questions whether practitioners can actually develop the perspective they claim to offer. (MS)

Suggests that educators lack understanding of the nature of marketing and the collegiate product. Establishes priorities for developing a marketing plan, identifies the potential benefits and inevitable problems of a marketing program, and offers examples of successful promotional activities. (DMM)

Describes how Elyria (Ohio) Schools passed an $8 million school levy in five months. Highlights successful techniques used in fundraising, publicity and advertizing, registering voters, creating a citizen speakers' bureau, obtaining editorial and church support, canvassing, telephoning, involving students, and obtaining endorsements. Diverse,…