A statement by the Policies Commission for Business and Economic Education sets forth seven suggestions for the business educator to follow to establish an effective public relations program in the school and fourteen suggestions for extending the program outside the school. (AG)

British Columbia Telephone offers an eight-step model applying public relations techniques to industrial adult education programs. (Author)

A chronological history of major public relations organizations in the United States is presented in this paper. Following an overview of the public relations profession, the paper traces the development of several sporatically formed organizations, starting with the Financial Advertising Association in 1915, and leading to the largest…

A survey of 160 top "Fortune" 500 companies was conducted in 1979 to determine the extent to which computers were being used in public affairs/government relations research and analysis. The survey instrument was divided into six sections, containing a total of 26 closed-end questions. The six sections elicited information on (1) public…

A CONFERENCE OF SCHOOL PUBLIC RELATIONS ADMINISTRATORS WAS HELD TO FORMULATE PROPOSALS AND SUGGESTIONS FOR A LONG-RANGE INFORMATION PROGRAM FOR THE ENCOURAGEMENT AND MORE EFFECTIVE USE OF THE NEWER EDUCATIONAL MEDIA. CONCLUSIONS DERIVED FROM THE TOPICS DISCUSSED WERE THAT SPECIFIC PROJECTS INVOLVING THE NEWER MEDIA SHOULD BE DEVELOPED THROUGH…

A brief overview of the functions of public relations in libraries introduces this manual, which provides an explanation of the public relations (PR) process, including fact-finding, planning, communicating, evaluating, and marketing; some PR principles; a 10-step program that could serve as a model for planning a PR program; a discussion of PR…

A public-relations audit is usually a broad-scale, loosely structured research study exploring a company's public relations both internally and externally. This paper describes the genesis of the public-relations audit, outlines the four major steps involved, and describes circumstances that might make an audit desirable. It lists the types of…

The role played by the American Alliance for Health, Physical Education and Recreation in promoting public interest in physical education is described. Particular emphasis is placed upon the Association's activities in information and publicity, professional preparation and teacher certification standards, physical fitness, and state and federal…

The intention of this paper is to provide added insights into the nature and implications of national accreditation for the growing academic field of public relations, to focus attention on the subject, and to promote further discussion and research relating to the matter. Specifically, the paper presents a brief historical review of accreditation…

Reading teachers and the field of reading have received much criticism because the public believes that children are not being taught to read. Some suggestions for letting the public know what children are learning include: using word of mouth; having frequent school visitations; using PTA meetings to advantage; seeking volunteers; inviting press…

The speaker, Executive Director of the National School Public Relations Association, points out the need for school public relations people to conduct surveys in their communities to determine public opinion about the schools. Such surveys are a base from which to construct a public relations program. Included in the presentation are some…

The study was made in order to provide background for a planned public relations program sponsored by the American Home Economics Association (AHEA). A total of 26 personal and 79 telephone interviews were conducted of persons in business, education, communications and media, and government. The study found that: there is need for a public…

Guidelines for organizations to follow when submitting news releases to a newspaper are provided. These include the following: (1) when submitting a news release, put name, address, and telephone number on it; (2) don't submit lengthy, overly detailed news releases; (3) don't submit news releases that are incomplete; and (4) be accurate. (DB)

Communicating effectively is seldom easy; it requires planning, effort, understanding, and follow-through. Communicating effectively in the tense atmosphere which often surrounds a crisis requires redoubled effort, greater understanding, and increased attention to proper planning. The presentations in this booklet deal with the needs of the media…