The problem of misconceptions about science is not unique to evolution, of course. In the case of evolution, the problem is compounded because many students have been told that their personal belief systems will be challenged or undermined by engaging in learning about this subject. This concern underlies the angst and anger that some parents,…

After a failed tax levy in 2004, the Ladue School District in Missouri realized that it had to significantly change its communication methods. A new superintendent was hired in July 2004 to work with the Board of Education to reestablish relationships and increase effective communications with parents and community members. As such, we are the…

The literature on educational marketing to date has been concerned with the ways by which schools market and promote themselves in the community, their strategies to maintain and enhance their image, and the factors affecting parents and children and the processes they undergo when choosing their junior high and high school. Yet, there remains a…

Some school websites resemble the larger district site; others take on the personality of the school itself. Some have a more serious tone; others incorporate fun activities. The key is to find balance and be visually appealing. "Appearance helps makes it more user-friendly as well as including links to other district and student services," said…

It is argued widely that the academy today is in the process of significant change--in the institutional assumptions of what constitutes the university and the construction of knowledge and in its relations with the city and the world. This article addresses the evolution of the modern university in the context of the discourses of contemporary…

In order to champion law-related education, this volume argues that administrators of law-related education (LRE) programs should make public relations an integral part of program planning. An introductory section defines public relations and offers basic advice for developing goals and strategies. The guide advises program directors to train…

This study examined the existence and use of student-operated public relations/advertising agencies which operate outside the classroom as well as in conjunction with a class. Journalism programs in the United States which were listed as having a public relations sequence, major, emphasis, or concentration were surveyed; of these 110 responded for…

Tells how the publicity clinic can be an effective way of lessening the communications gap between campus groups and the campus press. (RB)

Some successful programs of the Free Library of Philadelphia public relations staff are described. (PF)

After presenting introductory material about the Institute and its participants, this document offers brief summaries of workshops held at this conference. Workshop topics were: (1) solar energy; (2) nonverbal communication; (3) land acquisition; (4) employee orientation and counseling; (5) neighborhood parks; (6) Arbor Day; (7) trees in the urban…

To examine why public relations agency-client relationships frequently break down, a study investigated the sources of conflict between 25 southern California public relations agencies and their clients by having 30 agent/client pairs complete questionnaires. Of the 25 agencies, 12 agreed to participate; the 30 pairs were obtained because some…

Much has been written about public relations as either a science or an art. Public relations is a phenomenon within society and has existed long before the name was first applied to the work of building relationships between social groups. Public relations deals with the very core of human experience: relationships. If art may be understood as an…

The development of modern public relations is traced in this paper. The opposition of James Madison and his colleagues to involving the federal government in projects of "public interest" because they had seen the system abused by British authorities is explained, and the efforts of nineteenth century leaders within the railroad industry…