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Factors Affecting the Success of Marketing in Higher Education: A Relationship Marketing Perspective
Surej P. John; Rouxelle De Villiers – Journal of Marketing for Higher Education, 2024
The current study examines the conceptual foundations and drivers of relationship marketing ideologies and their marketing applications in the tertiary education sector. Towards these objectives, a series of semi-structured interviews have been conducted among students of leading tertiary education institutions in New Zealand. Results of the study…
Descriptors: Influences, Success, Student Recruitment, Marketing
Sanjay Krishnapratap Pawar; Hirak Dasgupta – Cogent Education, 2024
Several non-traditional higher education destination countries have increased their efforts to attract international students. In this research, we examine the perceptions of international students enrolled in Indian universities and explore the aspects to observe for India to become a favoured study-abroad destination. Adopting a sequential…
Descriptors: Foreign Students, College Choice, Student Recruitment, Study Abroad
Ledy Gómez-Bayona; Alejandro Valencia-Arias; Jaime Alberto Orozco-Toro; Alexander Tabares-Penagos; Gustavo Moreno-López – Cogent Education, 2024
The lack of understanding and application of marketing in universities necessitates research to improve satisfaction, permanence, lasting relationships, and brand identity, and to promote creativity and innovation in education. The objective of this research is to identify how higher education management innovates to build brand identity.…
Descriptors: College Faculty, Marketing, College Administration, Teacher Attitudes
David Blazar; Wenjing Gao; Seth Gershenson; Ramon Goings; Francisco Lagos – Maryland Longitudinal Data System Center, 2024
Local teacher recruitment through "grow-your-own" (GYO) programs is a prominent strategy to address workforce shortages and ensure that incoming teachers resemble, understand, and have strong connections to their communities. Despite the growing popularity of GYO programs, there is little credible evidence of their effectiveness. The…
Descriptors: Teacher Recruitment, State Programs, High School Students, Graduation
Region 1 Comprehensive Center, 2024
In 2020, the Massachusetts Department of Elementary and Secondary Education (DESE) created emergency licensure to help address teacher vacancies and shortages in Massachusetts districts and schools. Alternatively licensed novice teachers like those who are issued emergency licensure or provisional licensure are entering the classroom with limited…
Descriptors: Teacher Education, Teacher Shortage, Beginning Teacher Induction, Teacher Competencies
María Paola Sevilla; Daniela Luengo-Aravena; Cristóbal Madero – Education & Training, 2024
Purpose: Situated in the Chilean context, this study investigates how Vocational Education and Training (VET) teacher profiles, based on their perceptions of prior work experience in industry, relate to their current motivation and perception of teaching in VET. By doing so, the authors seek to provide valuable evidence to inform the development…
Descriptors: Vocational Education, Vocational Education Teachers, Industry, Foreign Countries
Debra Russell; Meghan Cosier; Rebecca Hatkoff – Learning Professional, 2024
School districts and educator preparation programs are important partners in the professional learning ecosystem. Their strong relationships have long been lauded as the gold standard of preparing and retaining high-quality teachers, yet they have been slow to develop robust reciprocal relationships that can address intensifying challenges of…
Descriptors: Teacher Education Programs, Teacher Recruitment, Faculty Mobility, Barriers
Gibbs, Jeremy J.; Traube, Dorian E.; Goldbach, Jeremy T. – Field Methods, 2022
Because of the high cost, venue-based probability sampling of young men who have sex with men (YMSM) is largely inaccessible to social researchers. The aim of this study is to compare the feasibility of implementing geosocial networking application-based (GSNA) and venue-based probability sampling of young men who have sex with men. A…
Descriptors: Young Adults, Males, Homosexuality, Feasibility Studies
Christian, Ed; Kelly, John S.; Piggott, Lucy V.; Hoare, James – Journal of Adventure Education and Outdoor Learning, 2022
The role of the Adventure Sports Coach (ASC) has recently become the focus of academic interest. Although research emerging from the field is beginning to diversify, the majority is limited in terms of sampling and methodology. The current study broadened the participant base by providing a demographic analysis of ASCs. An online survey of 504…
Descriptors: Coaching (Performance), Gender Differences, Females, Disproportionate Representation
Griffiths, Veronica; Hall, Erin; Hartley, Derek; Hohaia-Rollinson, Fleur; Malcolm, Jenny; Purdue, Kerry; Tate, Alice – New Zealand Journal of Teachers' Work, 2022
Aotearoa New Zealand is a bicultural nation with a superdiverse society, a feature which presents opportunities and challenges for our early childhood education (ECE) sector (Chan & Ritchie, 2020). A primary challenge within the sector is achieving, in accordance with the partnership, protection and participation principles of te Tiriti o…
Descriptors: Teacher Recruitment, Teacher Persistence, Early Childhood Teachers, Foreign Countries
Bush, Tony; Kirezi, Jocelyne Cyiza; Ashford, Richard; Glover, Derek – Research in Educational Administration & Leadership, 2022
The purpose of this article is to report the findings of a systematic review of school leadership and gender in Africa, and to identify gaps in the literature, to prompt and encourage further research. The literature search focused on school leadership and gender, linked to all 54 African countries. The review focused on articles in non-predatory…
Descriptors: Leadership, Foreign Countries, Principals, Leadership Styles
Archer-Kuhn, Beth; Beltrano, Natalie R.; Hughes, Judith; Saini, Michael; Tam, Dora – International Journal of Social Research Methodology, 2022
COVID-19 has required researchers to change methods to better reflect the new realities of social distancing, sheltering in place, and the use of extended quarantines to isolate from the community. The paper illustrates the implications of shifting recruitment strategies midstream with populations that are already normally considered…
Descriptors: COVID-19, Pandemics, Mothers, Young Children
Castro, Andrene J. – Leadership and Policy in Schools, 2022
Teacher hiring is a critical lever for improving school outcomes. However, the availability of supply is a significant barrier that affects principals' processes for teacher staffing. Drawing on sensemaking theory and concepts of fit, this study investigates how principals make sense of recruitment and hiring in a local labor market with severe…
Descriptors: Principals, Personnel Selection, Labor Market, Teacher Recruitment
Lefebvre, Elisabeth E.; Pradhan, Sahara; Thomas, Matthew A. M. – Comparative Education Review, 2022
Teach For All (TFAll) is a global network dedicated to cultivating its unique brand of fast-track teacher training and policy reform. Launched in 2007, TFAll programs now exist in 60 countries--including Ghana, Nigeria, and Uganda--and utilize particular discourses to recruit teachers, court donors, and support ongoing operations. Scant research…
Descriptors: Foreign Countries, Alternative Teacher Certification, Teacher Education, Time to Degree
Romanowski, Michael H.; Qadhi, Saba Mansoor – SAGE Open, 2022
Launched in 2014, Teach for Qatar (TFQ) is a local non-governmental organization under Teach For All (TFALL) that recruits and prepares graduates and professionals as teaching fellows in the Qatari government schools. This qualitative exploratory study used semi-structured interviews to identify TFQ Fellows' challenges they faced and the resources…
Descriptors: Foreign Countries, Public Schools, Alternative Teacher Certification, Teacher Recruitment

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