Provides suggestions for creating a professional image for camps that includes paying attention to the first impressions of campers and their families, the importance of staff telephone etiquette and public speaking abilities, and the use of directional signs to help campers find their way around the facility. (LP)

Combines public relations practice and total quality management improvement stages to create a philosophy and set of strategies to assist practitioners' understanding of the challenges and response options available to them as part of improving service quality. (SR)

Contributes to scholarship on the effects of negative publicity. Notes that the Dutch equivalent of the District Attorney's Office actively spreads information about its suspicions of illegal behavior which are published by newspapers. Finds that corporate image was seriously damaged by negative publicity, and the more categorical the accusations…

Outlines a method for analyzing one form of discourse colonization, termed "genre colonization." Applies this method to a specific case to illustrate both the method in practice and the mechanisms used to effect genre colonization within the discourse. Finds that a framework for undertaking genre colonization emerges. Raises some ethical…

Compares differences in benefit appeal in letters offering internships written by the business community to an internship director. Finds the promise of "opportunity" and "for credit" appears more often in unpaid internship offers; emphasis was placed on writing skills and work-related tasks in paid internship offers. Reveals…

Argues that ethical issues in the practice of public relations become increasingly complex when international borders are crossed, and that an international set of principles for practice is feasible. States that such a set of principles must be agreed upon by representatives of diverse organizations and cultural values working together to…

Investigates the impact of format and source on attitudes and behavioral intentions of an audience receiving a corporation's advocacy message. Suggests that news stories may be more effective than ads, and that a CEO (chief executive officer) appears more persuasive than an outside authority because the CEO can generate more interest among the…

The public's increasing frustration with many social and economic issues is finding a target in higher education. So far, higher education has not adequately anticipated or responded to these high-profile problems. College and university public relations specialists would do well to expend some effort on anticipating problems and planning to…

Reports that, for black Americans, the "classic" football events between historically black colleges have become larger affairs featuring college fairs, Greek reunions, and networking in addition to the game. These events can be significant moneymakers for these athletics programs and often also include family activities, fashion…

Explores the potential of complexity theory as a unifying theory in public relations, where scholars have recently raised problems involving flux, uncertainty, adaptiveness, and loss of control. Describes specific complexity-based methodologies and their potential for public relations studies. Offers an account of complexity theory, its…

Research shows that partnerships have become crucial to long-term organizational success. Benefits and constraints of partnerships are outlined. A second research article on pricing shows that establishing and advertising an anchor price helps consumers understand increases and discounts. Implications for camp management are discussed. (SAS)

Considers how during World War I populations were mobilized, "taught" to hate and fight the evil enemy, responded emotionally to atrocities, even if invented or exaggerated. Discusses how George Creel, leader of the Committee of Public Information, used every means of communications available to conscript opinion, to control, centralize,…

Presents an empirical study of the Fortune 500 companies suggesting that "reputation management" is gaining ground as a driving philosophy behind corporate public relations. Finds some interesting correlations between reputation and specific categories of spending. Concludes that if reputation management is the new face of corporate…

Argues that public relations theorists need to acknowledge their generally unspoken support for corporate capitalist power and to reconsider that support in the context of the new economy. Suggests such a move would encourage consideration of whether public relations scholarship should be contributing uncritically to the development of a…

Never underestimate the points in public relations which a school can earn from its volunteers. Just for starters, volunteers help to reinforce a healthy school climate. These volunteers must be constantly recognized. Here, the author presents several tips offered from the point of view of both colleagues at school and seasoned volunteers…