Provides a description of the female experience in graduate education and how it parallels minority issues. Examines barriers that "re-entry" female graduate students face, including: (1) the need for financial aid, dependent care, and support services; (2) problems related to being a part-time student; and (3) lack of adequate counseling. (MS)

Presents the results of a survey that ranked several professions in six categories: integrity, importance to society, general intelligence, status, ethical behavior, and special knowledge. The public image of librarians is then discussed, and it is argued that librarians need to recognize the value of marketing and public relations to promote…

Illustrates how a computer program, "Your Ideal Silhouette," has been used by various educational institutions to enhance the image of home economics and generate community awareness. (JOW)

Proposes numerous ideas for events to celebrate school "birthdays," intended to cement the school's relationship with its community. (SR)

Education coverage, although steadily improving, is subject to the policies and whims governing the reporting, editing, and packaging of the news. Reporters emphasize events rather than trends, report administrators' rather than teachers' views, and overlook the effects that changes in children have had on the schools. This special report outlines…

Reviews the growing body of literature on issue management and surveys the top 21 "Fortune" 500 industrial corporations of 1985. Offers a definition of issue management which may provide a common framework in which issue management may be correctly understood and recognized. (MS)

White Cane Awareness Month was created to teach the public that the long cane is a tool for maintaining independence and dignity and a symbol of freedom, not of pity or helplessness. Public relations materials were developed, including a demonstration for television stations on use of the long cane and a quiz to distribute at information booths.…

Principals desiring to obtain their schools' share of available grant money must direct the grant-writing process. After mastering basic principles and vocabulary, principals should form a grant proposal team, tend to public relations, share important data with team members, identify matching funds and in-kind services, contact the funding…

Technical education curricula should include the topical area of customer relations. Students need to learn how to listen to customers, handle complaints, monitor quality, and understand customer satisfaction. (SK)

Secondary accounting courses provide students with basic skills and knowledge needed by everyone, awareness of business as a career choice, and a solid foundation for postsecondary courses. (SK)

Describes an expert system (the artificial intelligence program "Publics") that helps users identify key publics for public relations campaigns. Examines advantages and problems encountered in its use in public relations campaigns classrooms. (SR)

Stresses that it is in their role as counselors that public relations people make their most significant contributions. Discusses the globalization of U.S. companies and the momentous political changes in the world which provide unique opportunities for public relations students. (SR)

Contends that public relations and advertising curriculums should be taken out of journalism/mass communication and/or business schools, and positioned as separate entities. (SR)

Examines findings from key studies into image and publics and proposes a new model integrating and collapsing both concepts. Notes that the model explains the process of attaining an image. Argues for a reconceptualization of image and for a reconceptualization of public. (SR)

Argues that ethics in public relations is a consequence of practitioners' perfunctory adherence to three motifs of situationism--"agapeic" love, human welfare, and happiness--rather than of their preference for situational ethics in its classical context. Suggests that practitioners' decisions be guided by these motifs while applying…